{
  "docId": "019dd923-5f69-752d-a9bb-03b0060dc83c",
  "docSlug": "hs5huPTwQ2prI1RMY8gd",
  "documentTitle": "Here's the pitch deck used by LEX Markets;; a new marketplace aimed at opening up commercial real estate to more investors",
  "authorId": "Pitchdecks",
  "authorName": "LEX Markets",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 10,
  "pageCount": 15,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "traction",
  "function": "show_traction",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a minimalist design with a background image of skyscrapers to convey a professional, corporate tone.",
  "elementsJson": [
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  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9bb-03b0060dc83c/10",
  "deckHref": "/decks/019dd923-5f69-752d-a9bb-03b0060dc83c",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9bb-03b0060dc83c.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9bb-03b0060dc83c#slide-10",
  "components": [
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      "kind": "list",
      "text": "Proven our real estate IPO process\nReceived all regulatory approvals\nCreated a new securities market\nLaunched a brokerage and ATS",
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      "componentId": "a1b2018f-0be0-4a6a-ba82-eb34ed0dcc99",
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    {
      "bbox": {
        "h": 0.04,
        "w": 0.198,
        "x": 0.401,
        "y": 0.305
      },
      "kind": "title",
      "text": "To date, we've:",
      "attrs": null,
      "subkind": "headline",
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      "toolSlug": null,
      "confidence": null,
      "componentId": "150e0384-b69e-4092-8818-217cb9407d61",
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  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
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      "to": 15,
      "from": 8,
      "beatId": "aa7aa9b9-74a4-4d5e-9466-74562b443c64",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The rest of the deck outlines the product, traction, and vision for LEX Markets",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "c6b6d0e1-e8a8-4923-af05-8e206fb1b435",
      "evidence": "The problem statement and why now sections imply a cost of inaction",
      "position": 0,
      "objective": "What are the costs of not investing in commercial real estate?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
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  "thumbSrcAlt": null,
  "locked": true
}