{
  "docId": "019dd923-5f69-752d-a9ba-e48c6a9e8baa",
  "docSlug": "hO22dOmOCCaRcj6rrU5R",
  "documentTitle": "Three 22-year-old founders created a way to help managers avoid burnout among workers. Here's the pitch deck that landed them a $4 million seed round.",
  "authorId": "Pitchdecks",
  "authorName": "Kona",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 10,
  "pageCount": 17,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": "The slide uses placeholders (X%) for quantitative data.",
  "elementsJson": [
    "action_title",
    "big_number",
    "quote_block"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9ba-e48c6a9e8baa/10",
  "deckHref": "/decks/019dd923-5f69-752d-a9ba-e48c6a9e8baa",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9ba-e48c6a9e8baa.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9ba-e48c6a9e8baa#slide-10",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "I used to get pulse surveys and I'd dread them. This is different. Kona is warmer. More human.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d063-751b-a550-7a3cb24c15ad",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.2,
        "x": 0.67,
        "y": 0.25
      },
      "kind": "metric",
      "text": "X% Organic",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0f00c627-5967-415e-948d-c0601427267c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.2,
        "x": 0.4,
        "y": 0.25
      },
      "kind": "metric",
      "text": "X% Customer retention",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e7d35535-9369-4431-8962-abe6c4ea08fe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.2,
        "x": 0.13,
        "y": 0.25
      },
      "kind": "metric",
      "text": "X% DAU/MAU",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fb891739-e593-4d97-8499-0b8d50b8a94d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "DAU/MAU: X%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d063-751b-a550-8135266124fa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.67,
        "y": 0.6
      },
      "kind": "paragraph",
      "text": "New users coming from word of mouth",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "38d52382-7afa-4f6b-8cae-9e08cc61fc82",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.4,
        "y": 0.6
      },
      "kind": "paragraph",
      "text": "Since release in July 2020",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6cec80cd-ad17-44c1-bb3a-cea9bf355223",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.22,
        "x": 0.12,
        "y": 0.6
      },
      "kind": "paragraph",
      "text": "Engagement ratio (40% is considered top-tier)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cbca0544-4bbb-42a7-8988-10ad05b56aee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.75
      },
      "kind": "quote",
      "text": "I used to get pulse surveys and I'd dread them. This is different. Kona is warmer. More human.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "83ad1cda-cbff-4b9c-9e16-c3c4ddcbc4a4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "I used to get pulse surveys and I'd dread them. This is different. Kona is warmer. More human. - [Manager Name], VP of Product",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-d063-751b-a550-7fa9c13719b1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.04,
        "y": 0.1
      },
      "kind": "title",
      "text": "Customers love Kona and use it every day.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "89f91fb4-b86d-4e3f-96e6-033889e3e32f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Social Proof",
      "slug": "social-proof",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "c28ec816-f80b-49c6-bc8a-07c13798793d",
      "evidence": "The slide mentions 'Trusted by 200+ teams at...' and features customer testimonials.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 10,
      "from": 8,
      "beatId": "f918f052-1524-4db1-999c-0de80629bae3",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "Slides 8-10 show traction and customer satisfaction",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}