{
  "docId": "019dd923-5f69-752d-a9ba-da7135dab832",
  "docSlug": "hJqsOOiH4plrK3pplJ9t",
  "documentTitle": "Copy.ai can write your emails;; website and love letters for you. Here's the pitch deck it used to nab $11 million from VCs like Wing;; Sequoia;; and Tiger Global.",
  "authorId": "Pitchdecks",
  "authorName": "Copy.ai",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 4,
  "pageCount": 9,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "context",
  "function": "establish_context",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "action_title",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9ba-da7135dab832/4",
  "deckHref": "/decks/019dd923-5f69-752d-a9ba-da7135dab832",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9ba-da7135dab832.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9ba-da7135dab832#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.6,
        "x": 0.25,
        "y": 0.25
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d3963144-a1fb-49b5-8665-92018cdaa576",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.8,
        "x": 0.1,
        "y": 0.6
      },
      "kind": "list",
      "text": "CUSTOMERS: ECOMMERCE, MARKETERS, AGENCIES, SMB",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d62c197e-944f-4832-9f79-227b8c4ebbbf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.8,
        "x": 0.1,
        "y": 0.3
      },
      "kind": "list",
      "text": "USE CASES: PRODUCT DESCRIPTIONS, BLOGS, SOCIAL MEDIA ADS, WEBSITES",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f812198e-a0d0-4f9b-ba7c-e2d1656d5031",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.8,
        "x": 0.1,
        "y": 0.05
      },
      "kind": "title",
      "text": "Millions of businesses need to create content online in order to grow",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cfee4e2d-c04f-46a1-914d-b6a4e38d109b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 4,
      "from": 4,
      "beatId": "e8191d0e-0020-4c41-9db0-32bcb8ecbbf6",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "The context is provided on page 4",
      "position": 2,
      "confidence": 0.9,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 4,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "377bb4b3-31b2-40a4-ba5e-8daed3acec7b",
      "evidence": "The problem statement and context imply the cost of inaction",
      "position": 0,
      "objective": "What is the cost of not using Copy.ai?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}