{
  "docId": "019dd923-5f69-752d-a9ba-d523dcf4ab7d",
  "docSlug": "ghecLrQr1XsTWY89TSly",
  "documentTitle": "Here's an exclusive look at the pitch deck a 23-year-old Y Combinator alum used to raise $1 million for ethical bank cards",
  "authorId": "Pitchdecks",
  "authorName": "Treecard",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 6,
  "pageCount": 12,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "business_model",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 5,
  "notes": "Includes a hand-drawn green underline on the word 'very good'.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9ba-d523dcf4ab7d/6",
  "deckHref": "/decks/019dd923-5f69-752d-a9ba-d523dcf4ab7d",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9ba-d523dcf4ab7d.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9ba-d523dcf4ab7d#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.06,
        "w": 0.84,
        "x": 0.08,
        "y": 0.6
      },
      "kind": "callout",
      "text": "The average user will plant about 113 trees a year.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b5679374-3326-4057-9efc-53ad6be68857",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.42,
        "x": 0.29,
        "y": 0.745
      },
      "kind": "image",
      "text": "TreeCard product image",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "16ed0c04-bcf8-454f-80d4-7d00f440e6ee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "profit per user: $53",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d063-751b-a547-25b4e40a3621",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.84,
        "x": 0.08,
        "y": 0.42
      },
      "kind": "paragraph",
      "text": "This means, each TreeCard user generates $78/year with a profit of around $53/year.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e588ec70-d298-4500-8b06-cff30feab938",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.84,
        "x": 0.08,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "The average American spends ~$650 per month, and ~$7800 per year through their debit card.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ed9f0917-7f59-4fa4-8209-7051fbd93af8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.54,
        "x": 0.23,
        "y": 0.1
      },
      "kind": "title",
      "text": "The economics are very good",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4eda2d94-0365-45d2-a222-1fa52d8246f3",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 6,
      "from": 5,
      "beatId": "0acea0e7-7d7d-4328-83de-8f08b333eb5b",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The solution is presented on pages 5 and 6, highlighting Treecard's innovative approach.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 7,
      "from": 6,
      "beatId": "697d49a0-07aa-4ef1-9ce5-2204592e7cb6",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Business Model",
      "beatSlug": "sequoia-pitch-business-model",
      "evidence": "The business model is discussed on page 6, with more details on page 7.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}