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  "documentTitle": "We got an exclusive look at the pitch deck luxury-edibles startup Hervé used to raise $3 million in a bid to become the 'Dom Perignon' of cannabis",
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  "authorName": "Hervé",
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  "sourceTypeLabel": "Strategy consulting",
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  "notes": "The slide uses a dark green background with a product image on the left and key performance metrics on the right.",
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  "slideHref": "/slides/019dd923-5f69-752d-a9ba-cb55d58837da/7",
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      "kind": "paragraph",
      "text": "The success of our first products in Las Vegas demonstrated a clear demand for luxury products in the cannabis market, with sales at dispensaries rivalling other best selling edible brand launches (~750 boxes in week 1 at Planet 13 alone).",
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      "kind": "paragraph",
      "text": "The launch of Hervé confirmed; there is demand for luxury cannabis edibles; these products generate strong sales and high margins; and this new market is largely untapped.",
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      "text": "The launch of Hervé generated immense media coverage with a reach of over 43.9 million people, social media awareness of over 673,000 views, and generated an almost 50/50 male-female following at a remarkable engagement rate of 18.84%.",
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      "text": "IN SHORT The customer exists, they are ready to spend, and they are anxious for more products. The timing could not be more perfect for the NEXT BIG THING in cannabis edibles ...",
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