{
  "docId": "019dd923-5f69-752d-a9ba-cb55d58837da",
  "docSlug": "h0TAJ8WQt0uQF6lvINEc",
  "documentTitle": "We got an exclusive look at the pitch deck luxury-edibles startup Hervé used to raise $3 million in a bid to become the 'Dom Perignon' of cannabis",
  "authorId": "Pitchdecks",
  "authorName": "Hervé",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 24,
  "pageCount": 30,
  "prevPage": 23,
  "nextPage": 25,
  "slideType": "go_to_market",
  "function": "plan_implementation",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a hierarchical list structure to define strategic priorities for market entry.",
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  "slideHref": "/slides/019dd923-5f69-752d-a9ba-cb55d58837da/24",
  "deckHref": "/decks/019dd923-5f69-752d-a9ba-cb55d58837da",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9ba-cb55d58837da.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9ba-cb55d58837da#slide-24",
  "components": [
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      "bbox": {
        "h": 0.15,
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      },
      "kind": "list",
      "text": "PRIORITY 2: SECONDARY US SINGLE STATES (Illinois, Michigan, Maryland, New Jersey, Florida, Colorado, Ohio), INTERNATIONAL (Canada, CBD Canada & EU)",
      "attrs": null,
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      "kind": "list",
      "text": "PRIORITY 1: PRIMARY US SINGLE STATES (California, New York, Pennsylvania, Massachusetts, etc), COLLABORATIONS & LICENSING (Nevada, Hemp CBD, Other), US NATIONAL HEMP MARKET (Launch of Hervé products with CBD/CBN/Terpenes/D8), MULTI-STATE OPERATORS (Multiple US Markets)",
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      "kind": "paragraph",
      "text": "After an extensive review of all legal cannabis markets in North America, we settled on the priorities below. We elaborate further on each opportunity on the following pages.",
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      "kind": "title",
      "text": "Expansion Priorities.",
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  "metrics": [],
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  "frameworks": [
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      "name": "prioritization-matrix",
      "slug": null,
      "matchId": "95ed6a23-a463-4b11-b3bc-b793df05dffb",
      "evidence": "Categorization of expansion opportunities into Priority 1 and Priority 2 tiers.",
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  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 25,
      "from": 18,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "eefa69cb-a9e8-4bee-8fc8-1ad3287878b6",
      "evidence": "The deck presents growth strategy and expansion plan",
      "position": 1,
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      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
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