{
  "docId": "019dd923-5f69-752d-a9ba-cb55d58837da",
  "docSlug": "h0TAJ8WQt0uQF6lvINEc",
  "documentTitle": "We got an exclusive look at the pitch deck luxury-edibles startup Hervé used to raise $3 million in a bid to become the 'Dom Perignon' of cannabis",
  "authorId": "Pitchdecks",
  "authorName": "Hervé",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "orientation": "landscape",
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  "pageNumber": 23,
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  "nextPage": 24,
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  "notes": "The slide uses a two-part list structure to detail historical operational milestones and subsequent growth planning activities.",
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  "slideHref": "/slides/019dd923-5f69-752d-a9ba-cb55d58837da/23",
  "deckHref": "/decks/019dd923-5f69-752d-a9ba-cb55d58837da",
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      "kind": "list",
      "text": "Identifying potential expansion markets\nInitiating discussions with potential partners in each market\nAnalyzing each opportunity in terms of; feasibility, challenges, timing and economic potential\nPrioritize and map-out our expansion based on a 24-month growth plan",
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      "kind": "list",
      "text": "Leverage our first-mover advantage and utilize our extensive learnings from the proof-of-concept phase\nPerfect our manufacturing processes for both macaron and Le Mirage lines\nDevelop processes and source equipment options for scaled-up manufacturing",
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      },
      "kind": "paragraph",
      "text": "Our expansion planning for Hervé began in late-2020 as we neared the completion of our proof-of-concept phase and confirmed a clear timeline for the launch of our Le Mirage room-temp-stable products.",
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      "kind": "paragraph",
      "text": "The first goal was to identify and complete three crucial steps to ensure the foundation of our company and operations were firmly established:",
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      },
      "kind": "paragraph",
      "text": "Our next step was to complete a Growth Planning Study to establish the groundwork for our growth plans including:",
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      "componentId": "c8ad4b0a-8c15-4a34-8d50-36c5fdd8ab83",
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      "kind": "title",
      "text": "Growth Planning Study.",
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  "arcBeats": [],
  "loops": [
    {
      "to": 25,
      "from": 18,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "eefa69cb-a9e8-4bee-8fc8-1ad3287878b6",
      "evidence": "The deck presents growth strategy and expansion plan",
      "position": 1,
      "objective": "How can Hervé achieve growth and expansion?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
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