{
  "docId": "019dd923-5f69-752d-a9ba-cb55d58837da",
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  "documentTitle": "We got an exclusive look at the pitch deck luxury-edibles startup Hervé used to raise $3 million in a bid to become the 'Dom Perignon' of cannabis",
  "authorId": "Pitchdecks",
  "authorName": "Hervé",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "orientation": "landscape",
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  "pageNumber": 22,
  "pageCount": 30,
  "prevPage": 21,
  "nextPage": 23,
  "slideType": "geographic_map",
  "function": "plan_implementation",
  "density": "dense",
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  "notes": "The map uses color-coding to distinguish between company status (operating, in dev, discussions) and state-level legal status (recreational vs medical).",
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  "slideHref": "/slides/019dd923-5f69-752d-a9ba-cb55d58837da/22",
  "deckHref": "/decks/019dd923-5f69-752d-a9ba-cb55d58837da",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9ba-cb55d58837da.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9ba-cb55d58837da#slide-22",
  "components": [
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      "kind": "callout",
      "text": "Our expansion is focused on both vertically integrated cannabis markets across North America and the National CBD Hemp market.",
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      "kind": "list",
      "text": "Hervé Operating States (1)\nUnder NDA and/or In Dev (5)\nInitial Discussions (8)\n15 - states plus Washington DC have recreational marijuana laws\n38 - states plus Washington DC have medical marijuana laws",
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      "kind": "paragraph",
      "text": "Our expansion is focused on both vertically integrated cannabis markets across North America and the National CBD Hemp market.",
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      "kind": "source-note",
      "text": "Source: 2020 Marijuana Business Factbook, U.S. Census Bureau © 2020 Marijuana Business Daily, a division of Anne Holland Ventures Inc. All rights reserved.",
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      "kind": "title",
      "text": "HERVÉ - OVERALL EXPANSION PLAN",
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  "loops": [
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      "to": 25,
      "from": 18,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "eefa69cb-a9e8-4bee-8fc8-1ad3287878b6",
      "evidence": "The deck presents growth strategy and expansion plan",
      "position": 1,
      "objective": "How can Hervé achieve growth and expansion?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
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