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  "docId": "019dd923-5f69-752d-a9ba-cb55d58837da",
  "docSlug": "h0TAJ8WQt0uQF6lvINEc",
  "documentTitle": "We got an exclusive look at the pitch deck luxury-edibles startup Hervé used to raise $3 million in a bid to become the 'Dom Perignon' of cannabis",
  "authorId": "Pitchdecks",
  "authorName": "Hervé",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 15,
  "pageCount": 30,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "traction",
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  "density": "overcrowded",
  "nDataPoints": 8,
  "notes": "The slide uses a narrative structure to explain how the company navigated the 2020 pandemic while maintaining high-end positioning.",
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  "slideHref": "/slides/019dd923-5f69-752d-a9ba-cb55d58837da/15",
  "deckHref": "/decks/019dd923-5f69-752d-a9ba-cb55d58837da",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9ba-cb55d58837da.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9ba-cb55d58837da#slide-15",
  "components": [
    {
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      "kind": "callout",
      "text": "Overall Gross Margin is 75%, one of the strongest in the edibles category",
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      "kind": "list",
      "text": "# of Dispensaries on Launch: 10\n# of Dispensaries beginning of pandemic: 3 (-7)\n# of Dispensaries end of Nov: 29 (+19)\n# of Dispensaries end of 2020: 32 (+22)",
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      },
      "kind": "list",
      "text": "Our market penetration, while down in the spring/summer, has rebounded and strengthened considerably",
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      "kind": "list",
      "text": "While our core clientele of luxury consumers have not yet returned to Nevada, our revenues have consistently grown and our margins remain tremendously strong.",
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      },
      "kind": "list",
      "text": "Revenues continue to trend upward with month-over-month increases\nHervé is outselling more competitively priced products and nationally recognized brands with long histories in the market\nHervé products command the highest price per mg of any brand in the market, confirming that consumers will pay a premium for luxury product\nRetailer margins remain high and profitable with an average mark-up of 2.5 times\nOverall Gross Margin is 75%, one of the strongest in the edibles category",
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      "kind": "metric",
      "text": "Gross Margin: 75%",
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      "toolName": "Quantification",
      "toolSlug": "quantification",
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      "kind": "paragraph",
      "text": "As a new brand launched on the cusp of a pandemic, we shifted our focus in March 2020 to preserve capital while still cautiously continuing to grow our presence in the market.",
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      "kind": "title",
      "text": "2020 Market Penetration, Revenues & Margins.",
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      "from": 15,
      "beatId": "eb8acef1-7269-4e3b-971e-49657a51db93",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Slides 15-16 present market penetration and margins",
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      "confidence": 0.9,
      "parentBeatName": "Evidence",
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  "loops": [
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      "from": 8,
      "name": "Cost Of Inaction",
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      "bestFor": "Urgent budget requests, compliance, risk mitigation",
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      "evidence": "The deck presents market potential and growth strategy",
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      "objective": "What if we don't invest in Hervé?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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