{
  "docId": "019dd923-5f69-752d-a9ba-cb55d58837da",
  "docSlug": "h0TAJ8WQt0uQF6lvINEc",
  "documentTitle": "We got an exclusive look at the pitch deck luxury-edibles startup Hervé used to raise $3 million in a bid to become the 'Dom Perignon' of cannabis",
  "authorId": "Pitchdecks",
  "authorName": "Hervé",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 14,
  "pageCount": 30,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "testimonial",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The image features Hervé brand products (macarons, hard candies) displayed with trophies.",
  "elementsJson": [
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9ba-cb55d58837da/14",
  "deckHref": "/decks/019dd923-5f69-752d-a9ba-cb55d58837da",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9ba-cb55d58837da.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9ba-cb55d58837da#slide-14",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Hervé 'Macarons' - Voted 'Best New Edible of 2020'; Hervé 'Le Mirage' - Voted 'Best Hard Candy of 2020'",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d063-751b-a549-9877c6e077b2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.615,
        "w": 0.784,
        "x": 0.108,
        "y": 0.162
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6da97afd-fa78-488d-aff7-02f418cdcc73",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.56,
        "x": 0.22,
        "y": 0.87
      },
      "kind": "list",
      "text": "Hervé 'Macarons' - Voted 'Best New Edible of 2020'\nHervé 'Le Mirage' - Voted 'Best Hard Candy of 2020'",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b165b13f-aaf8-48c9-a953-035132d61258",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.61,
        "x": 0.195,
        "y": 0.832
      },
      "kind": "title",
      "text": "Jack Herer Global Cannabis Awards - US Cup, Dec 2020",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "56870a72-13ab-4143-8cf5-eead10ed3c38",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 16,
      "from": 8,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "a31c4b49-d851-4932-9098-b7c838106387",
      "evidence": "The deck presents market potential and growth strategy",
      "position": 0,
      "objective": "What if we don't invest in Hervé?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}