{
  "docId": "019dd923-5f69-752d-a9ba-cb55d58837da",
  "docSlug": "h0TAJ8WQt0uQF6lvINEc",
  "documentTitle": "We got an exclusive look at the pitch deck luxury-edibles startup Hervé used to raise $3 million in a bid to become the 'Dom Perignon' of cannabis",
  "authorId": "Pitchdecks",
  "authorName": "Hervé",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 13,
  "pageCount": 30,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "traction",
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  "density": "dense",
  "nDataPoints": 5,
  "notes": "The slide uses a bulleted list to highlight key performance indicators and milestones from the company's first year of operations.",
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  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9ba-cb55d58837da/13",
  "deckHref": "/decks/019dd923-5f69-752d-a9ba-cb55d58837da",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9ba-cb55d58837da.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9ba-cb55d58837da#slide-13",
  "components": [
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      "kind": "list",
      "text": "Expanded our footprint to almost 50% of dispensaries in Nevada, nearly meeting our pre-COVID goal of having 31 dispensaries carrying our products by year-end\nGrew our revenues despite a 97% drop in tourism to the market\nLaunched Le Mirage, a revolutionary patented hard candy edible dispensing system\nWon top awards for both our Macarons and Le Mirage products\nIntroduced three signature and two special edition SKUs of our macarons\nLaunched 4 gluten-free, vegan, low-calorie Le Mirage inserts\nLaunched our first 1:1 THC:CBD product\nFurther cemented our ‘first mover advantage’ with state-ratified equipment, SOPs, packaging and shelf stability certifications\nGrew our online exposure by 400% and media exposure of over 77M impressions\nDeveloped the framework for expanding Hervé across the US and Canada\nInitiated discussions with potential partners in new markets including five partners with whom we have advanced to the point of being under NDA",
      "attrs": null,
      "subkind": "bullet",
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    {
      "bbox": null,
      "kind": "metric",
      "text": "dispensary footprint: 50%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d063-751b-a548-9c914194bfad",
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      },
      "kind": "paragraph",
      "text": "I am elated with the performance by our team in 2020, especially given the challenges we faced in our first year of operations due to the COVID-19 pandemic.",
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      "kind": "paragraph",
      "text": "We are well on our way to establishing Hervé as the leader in the luxury cannabis edible category with lots of excitement for what is to come.",
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      },
      "kind": "title",
      "text": "2020 Summary.",
      "attrs": null,
      "subkind": "headline",
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  "arcBeats": [],
  "loops": [
    {
      "to": 16,
      "from": 8,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "a31c4b49-d851-4932-9098-b7c838106387",
      "evidence": "The deck presents market potential and growth strategy",
      "position": 0,
      "objective": "What if we don't invest in Hervé?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
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}