{
  "docId": "019dd923-5f69-752d-a9ba-c753d4ecde75",
  "docSlug": "h3OaCI7Klm6KPTvkl5Rw",
  "documentTitle": "Here's the pitch deck this New York startup used to raise $15 million to expand the services it offers its community of 17 million do-it-yourselfers",
  "authorId": "Pitchdecks",
  "authorName": "Hometalk",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 8,
  "pageCount": 21,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 5,
  "notes": null,
  "elementsJson": [
    "photo",
    "headline_text",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9ba-c753d4ecde75/8",
  "deckHref": "/decks/019dd923-5f69-752d-a9ba-c753d4ecde75",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9ba-c753d4ecde75.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9ba-c753d4ecde75#slide-8",
  "components": [
    {
      "bbox": {
        "h": 1,
        "w": 0.48,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "65458074-9780-4fee-95cd-a906e8d8d88a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.55,
        "y": 0.45
      },
      "kind": "metric",
      "text": "800K Monthly discussion pageviews",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "10cb4253-f084-4228-b7c9-2503212cffe5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.55,
        "y": 0.65
      },
      "kind": "metric",
      "text": "1.2M Messenger subscribers",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "42f773a6-4946-4de5-8f54-4d77cadbc34f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.55,
        "y": 0.25
      },
      "kind": "metric",
      "text": "90M Monthly pageviews",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "52dedd7a-12c0-40ea-844f-53f29b3230c8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.55,
        "y": 0.35
      },
      "kind": "metric",
      "text": "40K Monthly new sign-ups",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8ece63ed-86c6-4ebc-bac3-a146fe16c532",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.55,
        "y": 0.55
      },
      "kind": "metric",
      "text": "2.4M Daily newsletter subscribers",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d87822dd-28f8-4740-9ca3-4c292e1384d4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Monthly pageviews: 90M",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d063-751b-a54a-257cec17ab95",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.32,
        "x": 0.08,
        "y": 0.28
      },
      "kind": "title",
      "text": "Site Analytics",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bede2d4b-58db-4b50-8e70-11a7e3733160",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 10,
      "from": 6,
      "beatId": "cf6c3c45-66ce-4e38-9f99-37e19a46f491",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "Presentation of key stats, traction, and analytics.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 21,
      "from": 2,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "b19274ab-d930-4d74-a63d-329be7447e8d",
      "evidence": "The deck builds a logical narrative from market sizing to future plans.",
      "position": 0,
      "objective": "To logically connect Hometalk's current state, growth potential, and future plans to the funding ask.",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}