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  "documentTitle": "Here's the pitch deck this New York startup used to raise $15 million to expand the services it offers its community of 17 million do-it-yourselfers",
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  "authorName": "Hometalk",
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  "notes": "The chart shows a classic retention decay curve, stabilizing around 16% after 9 months.",
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      "text": "Retention curve from 100% at month 1 to ~16% at month 9",
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      "text": "User retention: 15.92%",
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      "evidence": "The deck builds a logical narrative from market sizing to future plans.",
      "position": 0,
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