{
  "docId": "019dd923-5f69-752d-a9ba-c753d4ecde75",
  "docSlug": "h3OaCI7Klm6KPTvkl5Rw",
  "documentTitle": "Here's the pitch deck this New York startup used to raise $15 million to expand the services it offers its community of 17 million do-it-yourselfers",
  "authorId": "Pitchdecks",
  "authorName": "Hometalk",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 1,
  "pageCount": 21,
  "prevPage": null,
  "nextPage": 2,
  "slideType": "mission",
  "function": "inspire_vision",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "other"
  ],
  "metadataConfidence": 1,
  "imagePath": "https://imgproxy.kitesheet.com/G-ss64_CfpDIrb02-vnJoKmWFyspsxdvqUVkr2zdt6o/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9oM09hQ0k3S2xtNktQVHZrbDVSdy9wMDAxLmpwZw",
  "slideHref": "/slides/019dd923-5f69-752d-a9ba-c753d4ecde75/1",
  "deckHref": "/decks/019dd923-5f69-752d-a9ba-c753d4ecde75",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9ba-c753d4ecde75.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9ba-c753d4ecde75#slide-1",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Empowering every person to create the home they love",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d063-751b-a54a-15b3a8d8f35a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.9,
        "x": 0.05,
        "y": 0.7
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "45717a32-ad86-4b41-b48e-26d028072890",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.5,
        "x": 0.25,
        "y": 0.05
      },
      "kind": "image",
      "text": "hometalk",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "daa75b36-d80d-4686-a434-e89df6167b39",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.6,
        "x": 0.2,
        "y": 0.4
      },
      "kind": "title",
      "text": "Empowering every person to create the home they love",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "679ef2c1-f5ce-4584-86ec-6d1eb11daaa3",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 4,
      "from": 1,
      "beatId": "a6bb6a4b-1764-4780-9fdc-e4284fcbc329",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Humble Origins",
      "beatSlug": "rags-to-riches-humble-origins",
      "evidence": "Introduction to Hometalk's mission and market sizing.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [],
  "imagePathAlt": "https://imgproxy.kitesheet.com/7Tgi_4SowrS7VLD8zdoizhVROWZofgmACFHB3RLZ_3k/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9oM09hQ0k3S2xtNktQVHZrbDVSdy9wMDAxLnBuZw",
  "thumbSrc": "https://imgproxy.kitesheet.com/gL-GSgLUiw4AvrqoopPisN5kuSjlQY2xanYYkedg9rY/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9oM09hQ0k3S2xtNktQVHZrbDVSdy9wMDAxLmpwZw",
  "thumbSrcAlt": "https://imgproxy.kitesheet.com/7DgJd1goHROsHPwZChbxEQes20JKszylFwLLGZ7M_zM/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9oM09hQ0k3S2xtNktQVHZrbDVSdy9wMDAxLnBuZw"
}