{
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  "docSlug": "gOEZst7KPZOF362VWFpz",
  "documentTitle": "This pitch deck helped Cervest;; which predicts climate damage to real estate;; raise $30 million from Salesforce CEO Marc Benioff and other investors",
  "authorId": "Pitchdecks",
  "authorName": "Cervest",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 6,
  "pageCount": 14,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "vision",
  "function": "inspire_vision",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "Uses a rhetorical 'imagine' hook to frame the company's core value proposition.",
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  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9ba-bd9ad4370b44/6",
  "deckHref": "/decks/019dd923-5f69-752d-a9ba-bd9ad4370b44",
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  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9ba-bd9ad4370b44#slide-6",
  "components": [
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      "bbox": null,
      "kind": "callout",
      "text": "Now imagine if we could all openly see, quantify, and share climate risk on our physical assets, anywhere on the planet... ...we call it Climate Intelligence",
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      "text": "Now imagine if we could all openly see, quantify, and share climate risk on our physical assets, anywhere on the planet... ...we call it Climate Intelligence",
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  "metrics": [],
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  "frameworks": [
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      "matchId": "2d5ac0e7-bbaa-4ce7-9e24-a11e36c965db",
      "evidence": "Uses a hypothetical 'imagine' scenario to engage the audience.",
      "confidence": 0.9
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  "arcBeats": [
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      "beatId": "1851f59c-4564-455f-b745-bfc0b30fab60",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "Slides 6-7 introduce Cervest's EarthScan platform as a solution",
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      "name": "Golden Circle",
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      "bestFor": "Visionary leadership, brand positioning, mission statements",
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      "evidence": "Slides 6-7 introduce the solution and its benefits",
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      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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