{
  "docId": "019dd923-5f69-752d-a9ba-b3d142523a7a",
  "docSlug": "gGyJEgK3dLyUXavQQOsK",
  "documentTitle": "Check out the 16-slide pitch deck Axelar;; a Web3 blockchain startup;; used to raise $35 million in a round backed by a DoorDash exec",
  "authorId": "Pitchdecks",
  "authorName": "Axelar",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 7,
  "pageCount": 16,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "analogy",
  "function": "present_framework",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide compares Axelar's cross-chain functionality to Akamai's edge computing/CDN architecture.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "logo_grid",
    "infographic"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9ba-b3d142523a7a/7",
  "deckHref": "/decks/019dd923-5f69-752d-a9ba-b3d142523a7a",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9ba-b3d142523a7a.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9ba-b3d142523a7a#slide-7",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Axelar will route assets, transactions, and state across blockchains",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d063-751b-a542-227268cea0d6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.375,
        "x": 0.55,
        "y": 0.344
      },
      "kind": "image",
      "text": "Akamai network diagram showing Content Origin, Edge Servers, and End Users",
      "attrs": null,
      "subkind": "infographic",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "063aa2f9-7a20-4332-ae43-3d5a5887f9a4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.115,
        "w": 0.153,
        "x": 0.225,
        "y": 0.344
      },
      "kind": "image",
      "text": "Akamai",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5e28bbf8-b8c8-435b-8f87-e9c507747e5c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.042,
        "w": 0.812,
        "x": 0.094,
        "y": 0.198
      },
      "kind": "title",
      "text": "Axelar will route assets, transactions, and state across blockchains",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "433c9374-a25e-4ed8-8683-bcda7c7d9dcd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.075,
        "w": 0.235,
        "x": 0.094,
        "y": 0.105
      },
      "kind": "title",
      "text": "Analogy",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3aabbd5a-662e-45c4-b0b9-b05eb7fee5c2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "argument-from-analogy",
      "slug": null,
      "matchId": "065567b6-4eec-4f28-999e-96e4c31bb6ad",
      "evidence": "Uses Akamai network architecture to explain Axelar's cross-chain routing.",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 9,
      "from": 4,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "fcbbb62c-32eb-4708-a9db-55eaae1edb73",
      "evidence": "The slides on thesis headline, solution, and use-cases explain the what, how, and why of Axelar's solution",
      "position": 1,
      "objective": "Explain how Axelar's solution works and its advantages",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}