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  "documentTitle": "Here's the pitch deck social care startup Lifted used to raise almost $2 million in seed funding",
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      "text": "Rise of personal health monitoring: People want instant insight into their health. Changing consumer preferences: Families expect digital experiences.",
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      "text": "55% Older people living alone",
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      "kind": "source-note",
      "text": "Source: Skills for Care, State of Adult Social Care Sector and Workforce in England, Oct 2019; Unison, Pressed for Time and Out of Pocket, Jan 2019; ONS, Labour Market Overview UK, Oct 2019; National Association of Care and Support Workers, The Wellbeing of Professional Care Workers, Oct 2019",
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