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  "documentTitle": "SingleStore helps Uber and Hulu use operational data. Check out the 36-slide pitch deck it used to raise $80 million from Insight Partners",
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  "authorName": "SingleStore",
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  "slideType": "market_sizing",
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  "density": "overcrowded",
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  "notes": "The slide uses a generational framework to justify the need for a new database approach.",
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      "text": "IDC estimates $106 billion by 2024 for Market Opportunity",
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      "text": "TAM: $106 billion",
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      "kind": "paragraph",
      "text": "Current Market\nGen 1 DB:\n- Dominated by Single DB for most applications, that still have a dominant footprint\nGen 2 DB:\n- Speciality DBs have emerged to meet the narrow needs of these applications\n- Architected at birth for Analytics or Transactions\n- Focussed on Specific Data Models: Time Series, Key Value, Graph, Spatial, Document etc.\n- CSPs provide speciality databases for their specific use cases\n- Applications are constrained not by compute, but by data and require multiple databases\nChallenges with Gen 2 Approach:\n- Cost, Complexity, Performance & Security issues with Database Sprawl & Data Integration Challenges",
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      "text": "IDC estimates by 2024 for Market Opportunity",
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      "evidence": "The deck presents the why now section on page 3 and reiterates it throughout the deck",
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      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
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