{
  "docId": "019dd923-5f69-752d-a9ba-9f86360c27ea",
  "docSlug": "g86AbAbfvJzhxl1f1u2M",
  "documentTitle": "Here's the pitch deck that Pillar;; a student-loan-management startup;; used to score $5.5 million from Kleiner Perkins and an A-list of Silicon Valley backers",
  "authorId": "Pitchdecks",
  "authorName": "Pillar",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.774,
  "pageNumber": 9,
  "pageCount": 15,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "business_model",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "The slide uses a simple arithmetic equation to demonstrate revenue potential.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "big_number",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9ba-9f86360c27ea/9",
  "deckHref": "/decks/019dd923-5f69-752d-a9ba-9f86360c27ea",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9ba-9f86360c27ea.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9ba-9f86360c27ea#slide-9",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "At 2M users, Pillar will have captured just 4% of the student loan market",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d063-751b-a53d-7b57959bf7d8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.55,
        "y": 0.4
      },
      "kind": "metric",
      "text": "12 Months / Year",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "555b20ef-3212-4d83-9a8c-16f4c21ad0dd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.78,
        "y": 0.4
      },
      "kind": "metric",
      "text": "$120M Yearly Revenue",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8411d027-6b14-40fd-9c25-0ffb5406a8c8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.1,
        "x": 0.1,
        "y": 0.4
      },
      "kind": "metric",
      "text": "2M Users",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c3e21038-dae3-4654-9fa2-eefbc7239122",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.33,
        "y": 0.4
      },
      "kind": "metric",
      "text": "$5 Monthly Fee",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f9f07fb4-7dda-42a1-a3d2-1e19b8728164",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Yearly Revenue: $120M",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d063-751b-a53d-7d0b88852b3b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.5,
        "x": 0.25,
        "y": 0.8
      },
      "kind": "paragraph",
      "text": "At 2M users, Pillar will have captured just 4% of the student loan market",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7c3dabaf-01d4-4128-b4af-cce701187723",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.82,
        "x": 0.09,
        "y": 0.17
      },
      "kind": "title",
      "text": "We make money through a monthly subscription fee",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5bd6a7e3-17ad-43b1-a72b-4b5efe2f8b77",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.15,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "BUSINESS MODEL",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7c5da2e5-9342-426c-acca-e914135d36ff",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 9,
      "beatId": "4b2081d1-b351-4b72-9939-6d3b15e43848",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Business Model",
      "beatSlug": "sequoia-pitch-business-model",
      "evidence": "Slide 9 explains the business model",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 12,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "c6fab87c-79e2-417c-9a73-75360080416b",
      "evidence": "Slides 2-3 introduce the problem, and slide 12 highlights the potential savings",
      "position": 0,
      "objective": "What are the consequences of not addressing student loan repayment?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}