{
  "docId": "019dd923-5f69-752d-a9ba-9f86360c27ea",
  "docSlug": "g86AbAbfvJzhxl1f1u2M",
  "documentTitle": "Here's the pitch deck that Pillar;; a student-loan-management startup;; used to score $5.5 million from Kleiner Perkins and an A-list of Silicon Valley backers",
  "authorId": "Pitchdecks",
  "authorName": "Pillar",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.774,
  "pageNumber": 6,
  "pageCount": 15,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "solution",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide uses a product screenshot with callouts to explain key value propositions.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "screenshot",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9ba-9f86360c27ea/6",
  "deckHref": "/decks/019dd923-5f69-752d-a9ba-9f86360c27ea",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9ba-9f86360c27ea.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9ba-9f86360c27ea#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.2,
        "w": 0.28,
        "x": 0.69,
        "y": 0.375
      },
      "kind": "callout",
      "text": "Focus on the impact: Pillar always reminds users of the benefits of their payments. We do the math for them, helping them realize that small contributions can make a big difference over time.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1366b07b-8dd8-469c-a118-c09dbca59fe7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.33,
        "x": 0.05,
        "y": 0.42
      },
      "kind": "callout",
      "text": "Total user control: Users accept recommendations or create their own payments. They control the amount, frequency, and timing.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b33a1c59-b860-4e8b-a8ff-99feb1e9e3fb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Pillar always reminds users of the benefits of their payments. We do the math for them, helping them realize that small contributions can make a big difference over time.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d063-751b-a53d-629fa6423697",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.972,
        "w": 0.208,
        "x": 0.396,
        "y": 0.088
      },
      "kind": "image",
      "text": "Pillar app interface showing payment input",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7492e972-4bdc-4c5b-9897-253c18f671cc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "savings: $2,484",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d063-751b-a53d-65b438a6c623",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.05,
        "y": 0.17
      },
      "kind": "title",
      "text": "Our advice helps users save money",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1a465607-92a9-4def-8a0a-54d17d64427e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.15,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "THE SOLUTION",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "30c8305f-a641-46b8-a05f-34aefac9b129",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Value Proposition Canvas",
      "slug": "value-proposition-canvas",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "08f09dd2-072f-414e-aca6-aefca21d5da0",
      "evidence": "The slide highlights 'Pillar always reminds users of the benefits of their payments' and 'We do the math for them', showing a value proposition.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 7,
      "from": 4,
      "beatId": "b2d85813-2a83-4d3b-a0a7-96253186a4f0",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "Slides 4-7 introduce the solution",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 12,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "c6fab87c-79e2-417c-9a73-75360080416b",
      "evidence": "Slides 2-3 introduce the problem, and slide 12 highlights the potential savings",
      "position": 0,
      "objective": "What are the consequences of not addressing student loan repayment?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 7,
      "from": 4,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "c4b0006b-8dca-4c34-bed4-62104cf5214f",
      "evidence": "Slides 4-7 introduce the solution and its benefits",
      "position": 1,
      "objective": "Why does Pillar's solution matter?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}