{
  "docId": "019dd923-5f69-752d-a9ba-9f86360c27ea",
  "docSlug": "g86AbAbfvJzhxl1f1u2M",
  "documentTitle": "Here's the pitch deck that Pillar;; a student-loan-management startup;; used to score $5.5 million from Kleiner Perkins and an A-list of Silicon Valley backers",
  "authorId": "Pitchdecks",
  "authorName": "Pillar",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.774,
  "pageNumber": 3,
  "pageCount": 15,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Uses social proof (Reddit posts) to validate the problem statement.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "bullet_list",
    "screenshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9ba-9f86360c27ea/3",
  "deckHref": "/decks/019dd923-5f69-752d-a9ba-9f86360c27ea",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9ba-9f86360c27ea.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9ba-9f86360c27ea#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "list",
      "text": "Student loan repayment is\n- Difficult to understand\n- Easy to get wrong\n- Time-consuming to manage",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8aaaf2f2-eaf6-4edf-8ea9-a195a4da69bd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.48,
        "x": 0.48,
        "y": 0.1
      },
      "kind": "quote",
      "text": "totally clueless.. please help! Hi everyone. I don't know much about finances so I am struggling with trying to figure out my own. I am looking at income-based payment plans and don't really understand the difference between PAYE, REPAYE, and income-based.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "603ae0a1-57ba-4e7b-a20b-54ca94a0e05c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.48,
        "x": 0.48,
        "y": 0.35
      },
      "kind": "quote",
      "text": "Advice for RN w 80k in loans. I feel like no matter how much research I do about loan forgiveness and assistance, I am never 100% sure that im getting everything right.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9bbf202d-6454-40b8-ad2c-8e57d9f65ff8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.48,
        "x": 0.48,
        "y": 0.6
      },
      "kind": "quote",
      "text": "How will you celebrate once you're FINALLY done paying it all off? Or, how did you celebrate if you're already done? I think it's helpful and motivating to visualize the finish line every once in a while. Would love to hear everyone's plans.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fcba50ae-cf3c-4a61-a223-80096b0f65e0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "I feel like no matter how much research I do about loan forgiveness and assistance, I am never 100% sure that im getting everything right.",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-d063-751b-a53d-fbae9f491d1f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.35,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "title",
      "text": "Managing student loan debt is a struggle",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "98705450-96b7-4c51-a0ac-3297b9fcbf90",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.15,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "THE PROBLEM",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4e108236-00c2-40f1-9558-2f03704d6202",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "evidence-matrix",
      "slug": null,
      "matchId": "2d4c0a02-76d7-4706-a8a3-56b925e4cb2f",
      "evidence": "Uses user testimonials to validate the problem statement.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 3,
      "from": 2,
      "beatId": "76fccd64-647b-4ce8-a063-7eec8466d152",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "Slides 2-3 describe the problem",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 12,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "c6fab87c-79e2-417c-9a73-75360080416b",
      "evidence": "Slides 2-3 introduce the problem, and slide 12 highlights the potential savings",
      "position": 0,
      "objective": "What are the consequences of not addressing student loan repayment?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}