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  "docId": "019dd923-5f69-752d-a9ba-98e9bf70d633",
  "docSlug": "g0tJ7uN1qzkI1V4N0Bha",
  "documentTitle": "Here's the pitch deck cloud e-commerce platform VTEX used to raise $225 million after the pandemic sparked a surge in demand like 'you see on Black Friday'",
  "authorId": "Pitchdecks",
  "authorName": "VTEX",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "pageNumber": 5,
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  "slideType": "traction",
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  "density": "dense",
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  "notes": "The slide highlights that VTEX achieved significant ARR with minimal capital raised compared to industry benchmarks.",
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  "slideHref": "/slides/019dd923-5f69-752d-a9ba-98e9bf70d633/5",
  "deckHref": "/decks/019dd923-5f69-752d-a9ba-98e9bf70d633",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9ba-98e9bf70d633.json",
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      "kind": "chart",
      "text": "2012: Naspers 7M USD funding; 2014: Riverwood acquires Naspers' stake; 2019: Softbank, Constellation and Gavea 140M USD round",
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      "kind": "metric",
      "text": "Total Capital Consumed: $0",
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      "kind": "source-note",
      "text": "Source: KeyBank Capital Markets 2019 * VTEX's ARR in 2018 USDBRL @4.0",
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      "text": "Threshold: $53MM ARR vs $50MM ARR; Years required: 09 vs 07; Total Capital Consumed: 00 vs $55MM; Total capital raised: $7MM vs NA",
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      "kind": "title",
      "text": "Capital Efficiency",
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  "metrics": [],
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      "evidence": "table/comparison: Threshold: $53MM ARR vs $50MM ARR; Years required: 09 vs 07; Total Capital Consumed: 00 vs $55MM; Total capital raised: $7MM vs NA",
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      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "The deck highlights the consequences of not using VTEX",
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      "confidence": 0.8,
      "parentBeatName": "Development",
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  "loops": [
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      "from": 3,
      "name": "Cost Of Inaction",
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      "evidence": "The deck highlights the consequences of not using VTEX",
      "position": 0,
      "objective": "What are the consequences of not using VTEX?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
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}