{
  "docId": "019dd923-5f69-752d-a9ba-94ad48fbba99",
  "docSlug": "fdH4dV1cBWmTBuhqouv9",
  "documentTitle": "Softbank ploughed more than $200 million into edtech startup Kahoot after seeing this pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "Kahoot!",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.797,
  "pageNumber": 3,
  "pageCount": 34,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 10,
  "notes": "The slide combines a company overview, a growth chart, and a timeline of key business milestones.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "line_chart",
    "timeline_visual",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9ba-94ad48fbba99/3",
  "deckHref": "/decks/019dd923-5f69-752d-a9ba-94ad48fbba99",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9ba-94ad48fbba99.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9ba-94ad48fbba99#slide-3",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "100m user generated Kahoots, over 200m games played last 12 months with over 1.3bn participating players",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d062-7278-acd1-b732d7f0bade",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.6,
        "x": 0.38,
        "y": 0.03
      },
      "kind": "chart",
      "text": "The Kahoot! journey: Development of cumulative players",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d4dcf190-cff2-423c-9e12-73b8e5914f19",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.14,
        "x": 0.54,
        "y": 0.5
      },
      "kind": "list",
      "text": "2018: Launched first commercial editions with 40k paid subscriptions, Launched mobile apps for iOS and Android, 75+ employees",
      "attrs": null,
      "subkind": "timeline-item",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "08353a7a-da8e-4b6e-ad2a-bf391d9b0d01",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.14,
        "x": 0.86,
        "y": 0.5
      },
      "kind": "list",
      "text": "2020: Expanding commercial with 360k paid subscriptions, Launched first platform service, Acquired Actimo for Enterprise Learning, 130+ employees",
      "attrs": null,
      "subkind": "timeline-item",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "79210868-47d2-4655-9205-5891ee018edd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.14,
        "x": 0.38,
        "y": 0.5
      },
      "kind": "list",
      "text": "2013-17: Launched Sept 2013, Growth focus on US and K-12, Top 3 tool in US education, 50+ employees",
      "attrs": null,
      "subkind": "timeline-item",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "83696a52-a3a2-471a-a83c-02f12875479b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.14,
        "x": 0.7,
        "y": 0.5
      },
      "kind": "list",
      "text": "2019: New commercial subscription editions for all segments, Reaching 170k paid subscriptions, Acquisition of Poio and DragonBox, 120+ employees",
      "attrs": null,
      "subkind": "timeline-item",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e5c605fd-e770-4461-ac7f-5e4424d4026d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Cumulative players: 4.5 Billion",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d063-751b-a534-73a610dcbb8a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.28,
        "x": 0.04,
        "y": 0.22
      },
      "kind": "paragraph",
      "text": "Kahoot! started 2012 as a quiz-based game to ensure attention, create engagement and provide knowledge in classrooms. Global recognized brand with a viral distribution model based on scalable technology platform.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "44e27254-c3ac-4a9e-a2c1-8d6586354a87",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.25,
        "x": 0.04,
        "y": 0.04
      },
      "kind": "title",
      "text": "Kahoot!",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a2df3cd3-c7bb-4361-8a71-7cd189e33c7d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "timeline",
      "slug": null,
      "matchId": "81626524-15bd-42a4-ba82-1cb6ca9fd29b",
      "evidence": "Chronological breakdown of company milestones from 2013 to 2020.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 5,
      "from": 1,
      "beatId": "f910afab-dfdd-4d6e-88b2-1a4b13d0021e",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Humble Origins",
      "beatSlug": "rags-to-riches-humble-origins",
      "evidence": "The deck starts with an overview of Kahoot!'s vision and traction",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 2,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "675f49a0-d2d4-45af-8573-845e0a01449f",
      "evidence": "The deck provides a clear overview of Kahoot!'s vision and traction",
      "position": 0,
      "objective": "What is Kahoot!'s vision and traction?",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.8,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}