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  "documentTitle": "This pitch deck persuaded Google to back Scoodle;; a startup set up by an ex-employee who wants teachers to become the 'Kim Kardashians of education'",
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      "text": "Falling CPMs\nAs marketing spend falls globally, Scoodle is well placed to capitalise on falling CPMs across ad networks.\nOur CPMs are 3x less, from £1.50 to £0.50.",
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