{
  "docId": "019dd923-5f69-752d-a9ba-93381f1a94a2",
  "docSlug": "fdF6VSSVegkkhzQCCfSy",
  "documentTitle": "This pitch deck persuaded Google to back Scoodle;; a startup set up by an ex-employee who wants teachers to become the 'Kim Kardashians of education'",
  "authorId": "Pitchdecks",
  "authorName": "Scoodle",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 4,
  "pageCount": 19,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "vision",
  "function": "inspire_vision",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "Uses an analogy framework to define the company's market position.",
  "elementsJson": [
    "headline_text",
    "map"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9ba-93381f1a94a2/4",
  "deckHref": "/decks/019dd923-5f69-752d-a9ba-93381f1a94a2",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9ba-93381f1a94a2.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9ba-93381f1a94a2#slide-4",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "LinkedIn created a professional identity. Facebook created a social identity. Scoodle will create the teaching identity.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d062-7278-acd1-0d470ca562ca",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.9,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "image",
      "text": "World map background with user avatars",
      "attrs": null,
      "subkind": "map",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bf5ec797-6d38-4347-98fd-e1f5304a1a87",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.7,
        "x": 0.15,
        "y": 0.08
      },
      "kind": "title",
      "text": "LinkedIn created a professional identity. Facebook created a social identity. Scoodle will create the teaching identity.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e1ba8c5b-bf2e-4bc4-b687-bfa20592aaed",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "argument-from-analogy",
      "slug": null,
      "matchId": "d854ceb2-4c8e-497a-a490-ff0f81e5a58e",
      "evidence": "Compares Scoodle's value proposition to LinkedIn and Facebook to establish market category.",
      "confidence": 0.95
    }
  ],
  "arcBeats": [
    {
      "to": 5,
      "from": 1,
      "beatId": "7e10910c-92d6-478a-ac2b-81985a814faf",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Humble Origins",
      "beatSlug": "rags-to-riches-humble-origins",
      "evidence": "The analogy and vision slides introduce the idea of building a platform for teachers.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 1,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "8be5e934-3d74-41b5-9bff-d69c936417fa",
      "evidence": "The analogy and vision slides introduce the idea of building a platform for teachers.",
      "position": 0,
      "objective": "What if teachers could build a personal brand like influencers?",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 0.7,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}