{
  "docId": "019dd923-5f69-752d-a9ba-93381f1a94a2",
  "docSlug": "fdF6VSSVegkkhzQCCfSy",
  "documentTitle": "This pitch deck persuaded Google to back Scoodle;; a startup set up by an ex-employee who wants teachers to become the 'Kim Kardashians of education'",
  "authorId": "Pitchdecks",
  "authorName": "Scoodle",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 12,
  "pageCount": 19,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "revenue_buildup",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 3,
  "notes": "The math implies 100,000 * 10 * 12 = 12,000,000.",
  "elementsJson": [
    "big_number",
    "process_diagram"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9ba-93381f1a94a2/12",
  "deckHref": "/decks/019dd923-5f69-752d-a9ba-93381f1a94a2",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9ba-93381f1a94a2.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9ba-93381f1a94a2#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.28,
        "x": 0.05,
        "y": 0.315
      },
      "kind": "metric",
      "text": "100k subscribers",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b7e8f0bf-b185-4bc9-9d78-53f1780b07bc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "ARR: £12m",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d062-7278-acd0-3922feefb3bc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.13,
        "x": 0.44,
        "y": 0.45
      },
      "kind": "paragraph",
      "text": "£10 per month subscription",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2d40fa36-7b95-4a47-80e7-aa0e5cce6efe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.08,
        "x": 0.72,
        "y": 0.45
      },
      "kind": "paragraph",
      "text": "£12m ARR",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "75402d0e-bb33-46cf-b797-5773836b5c23",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.42,
        "x": 0.29,
        "y": 0.08
      },
      "kind": "title",
      "text": "Subscriptions at scale",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "248d5ab6-5250-4ae6-881d-a7933455b5fd",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "logical-chain",
      "slug": null,
      "matchId": "e1372a39-ae56-4766-be4b-4702b55c2a34",
      "evidence": "The slide uses a linear flow to demonstrate the mathematical relationship between subscribers, price, and ARR.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 13,
      "from": 6,
      "beatId": "298143eb-65d0-4d87-89d3-3409951980c6",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "The unfair advantage, growth strategy, traction, and revenue slides show the potential for growth.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 8,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "a79f510f-73ae-4e95-811f-44ab5e58dcb3",
      "evidence": "The growth strategy and traction slides demonstrate potential for growth.",
      "position": 2,
      "objective": "Can Scoodle achieve quick wins and make a big bet on growth?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}