{
  "docId": "019dd923-5f69-752d-a9ba-93381f1a94a2",
  "docSlug": "fdF6VSSVegkkhzQCCfSy",
  "documentTitle": "This pitch deck persuaded Google to back Scoodle;; a startup set up by an ex-employee who wants teachers to become the 'Kim Kardashians of education'",
  "authorId": "Pitchdecks",
  "authorName": "Scoodle",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 10,
  "pageCount": 19,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 6,
  "notes": "The slide uses circles to represent the relative size of the market segments.",
  "elementsJson": [
    "headline_text",
    "other"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9ba-93381f1a94a2/10",
  "deckHref": "/decks/019dd923-5f69-752d-a9ba-93381f1a94a2",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9ba-93381f1a94a2.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9ba-93381f1a94a2#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.84,
        "x": 0.08,
        "y": 0.22
      },
      "kind": "chart",
      "text": "TAM: $5.2 trillion or 2.6 billion users; SAM: $346.5m or 156 million users; SOM: £12.5m or 1m users",
      "attrs": null,
      "subkind": "bubble",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4ed47503-8865-4fda-b18a-38e25dcedfae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TAM: $5.2 trillion",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d062-7278-acd1-4296b936211a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.02,
        "y": 0.9
      },
      "kind": "paragraph",
      "text": "Our calculations",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7e0ef4f4-5429-45cd-aeb3-38be84554411",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.45,
        "x": 0.06,
        "y": 0.05
      },
      "kind": "title",
      "text": "How big is the market?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2b94c05d-495a-4ccb-92b6-63db28a46d0c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "TAM-SAM-SOM",
      "slug": null,
      "matchId": "f73535b2-abf7-492e-9627-dc9f19f0b565",
      "evidence": "The slide explicitly labels the three circles as TAM, SAM, and SOM.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 13,
      "from": 6,
      "beatId": "298143eb-65d0-4d87-89d3-3409951980c6",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "The unfair advantage, growth strategy, traction, and revenue slides show the potential for growth.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 8,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "a79f510f-73ae-4e95-811f-44ab5e58dcb3",
      "evidence": "The growth strategy and traction slides demonstrate potential for growth.",
      "position": 2,
      "objective": "Can Scoodle achieve quick wins and make a big bet on growth?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}