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  "documentTitle": "Before it was a smash hit;; clothing resale app Poshmark struggled to convince investors that mobile was the future. Here’s the original;; 2011 pitch deck that inspired one VC to bet on it.",
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  "authorName": "Poshmark",
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  "notes": "The diagram uses a column-based layout to categorize seller types, though the 'Buyers' and 'Merchandise' columns are empty, suggesting a focus on the 'Sellers' column.",
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  "deckHref": "/decks/019dd923-5f69-752d-a9ba-6968a83beccc",
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      "kind": "diagram",
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      "kind": "paragraph",
      "text": "INDEPENDENT BOUTIQUES",
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      "kind": "paragraph",
      "text": "FASHION BLOGGERS",
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      "kind": "paragraph",
      "text": "POWER SELLERS",
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      "kind": "title",
      "text": "Seeding the Marketplace Involves Identifying Key Sellers with Influence and/or Inventory",
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      "evidence": "The deck implies that not investing in GoshPosh means missing out on a massive opportunity",
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