{
  "docId": "019dd923-5f69-752d-a9ba-6968a83beccc",
  "docSlug": "fEdbAFEkBAFBuwkxQXoK",
  "documentTitle": "Before it was a smash hit;; clothing resale app Poshmark struggled to convince investors that mobile was the future. Here’s the original;; 2011 pitch deck that inspired one VC to bet on it.",
  "authorId": "Pitchdecks",
  "authorName": "Poshmark",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "orientation": "landscape",
  "aspectRatio": 1.299,
  "pageNumber": 6,
  "pageCount": 16,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 9,
  "notes": "The slide uses a table structure to present market data for 2010 and projections for 2015.",
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  "slideHref": "/slides/019dd923-5f69-752d-a9ba-6968a83beccc/6",
  "deckHref": "/decks/019dd923-5f69-752d-a9ba-6968a83beccc",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9ba-6968a83beccc.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9ba-6968a83beccc#slide-6",
  "components": [
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      "kind": "metric",
      "text": "TAM: $200B",
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      "subkind": "primary",
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      "kind": "source-note",
      "text": "* 2009 market size, 2009 growth rate",
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      "kind": "table",
      "text": "eBay Market, Online Market, Overall US Apparel Market, 2010 Market Size, 2010 growth, 2015 growth (projected), $2B, 7%, 6%, $27B*, 17%*, 10%, $200B, 3%, 2%",
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      "kind": "title",
      "text": "Market Opportunity and Size",
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      "kind": "title",
      "text": "US Apparel Market Highlights",
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      "evidence": "US Apparel Market Highlights",
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      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Market Size",
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      "evidence": "The deck provides market sizing information",
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      "confidence": 0.8,
      "parentBeatName": "Evidence",
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  "loops": [
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      "from": 2,
      "name": "Cost Of Inaction",
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      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "4db4bfa9-b745-4224-bc89-92d99063d74f",
      "evidence": "The deck implies that not investing in GoshPosh means missing out on a massive opportunity",
      "position": 0,
      "objective": "What if we don't invest in a mobile-based marketplace?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
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      "name": "Quick Win Big Bet",
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      "matchId": "461b10ec-3e28-48c2-a84c-faf721b85ad1",
      "evidence": "The deck presents GoshPosh as a big bet with potential for quick wins",
      "position": 1,
      "objective": "Can we quickly win with a big bet on GoshPosh?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
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