{
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  "docSlug": "fEdbAFEkBAFBuwkxQXoK",
  "documentTitle": "Before it was a smash hit;; clothing resale app Poshmark struggled to convince investors that mobile was the future. Here’s the original;; 2011 pitch deck that inspired one VC to bet on it.",
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  "authorName": "Poshmark",
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  "notes": "The slide uses a screenshot of a mobile app interface to illustrate the social discovery mechanism.",
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  "slideHref": "/slides/019dd923-5f69-752d-a9ba-6968a83beccc/5",
  "deckHref": "/decks/019dd923-5f69-752d-a9ba-6968a83beccc",
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      "text": "Mobile app interface showing product details and social comments",
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      "kind": "image",
      "text": "Mobile app interface showing a product listing by user sarahb",
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      "kind": "title",
      "text": "Buyers Discover Products Through People",
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  "loops": [
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      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "4db4bfa9-b745-4224-bc89-92d99063d74f",
      "evidence": "The deck implies that not investing in GoshPosh means missing out on a massive opportunity",
      "position": 0,
      "objective": "What if we don't invest in a mobile-based marketplace?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
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      "name": "Quick Win Big Bet",
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      "evidence": "The deck presents GoshPosh as a big bet with potential for quick wins",
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