{
  "docId": "019dd923-5f69-752d-a9ba-6968a83beccc",
  "docSlug": "fEdbAFEkBAFBuwkxQXoK",
  "documentTitle": "Before it was a smash hit;; clothing resale app Poshmark struggled to convince investors that mobile was the future. Here’s the original;; 2011 pitch deck that inspired one VC to bet on it.",
  "authorId": "Pitchdecks",
  "authorName": "Poshmark",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.299,
  "pageNumber": 4,
  "pageCount": 16,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "product_demo",
  "function": "present_solution",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "Uses a before-and-after visual framing to demonstrate product value.",
  "elementsJson": [
    "action_title",
    "screenshot",
    "other"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9ba-6968a83beccc/4",
  "deckHref": "/decks/019dd923-5f69-752d-a9ba-6968a83beccc",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9ba-6968a83beccc.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9ba-6968a83beccc#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.35,
        "y": 0.5
      },
      "kind": "diagram",
      "text": "Transformation arrow",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "43f3e67f-44b3-4527-97da-67e510b3c2f9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.4,
        "x": 0.5,
        "y": 0.2
      },
      "kind": "image",
      "text": "Stylized output images",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "11e60040-2636-4207-b547-f322d9dd990b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.25,
        "x": 0.07,
        "y": 0.328
      },
      "kind": "image",
      "text": "Raw input image",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f08d95d4-dfab-4803-b7c1-2fbbee9eb548",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Sellers Create Engaging, Fashion Magazine Quality Images on their Mobile Smartphones",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "31dc5ebd-76fc-4a77-ab9b-8d884afd3f9c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "04a8146c-fd2d-4c9c-8532-2c60bb3ed1a8",
      "evidence": "Visual comparison of raw input vs stylized output",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 15,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "4db4bfa9-b745-4224-bc89-92d99063d74f",
      "evidence": "The deck implies that not investing in GoshPosh means missing out on a massive opportunity",
      "position": 0,
      "objective": "What if we don't invest in a mobile-based marketplace?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 16,
      "from": 2,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "461b10ec-3e28-48c2-a84c-faf721b85ad1",
      "evidence": "The deck presents GoshPosh as a big bet with potential for quick wins",
      "position": 1,
      "objective": "Can we quickly win with a big bet on GoshPosh?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}