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  "docId": "019dd923-5f69-752d-a9ba-6968a83beccc",
  "docSlug": "fEdbAFEkBAFBuwkxQXoK",
  "documentTitle": "Before it was a smash hit;; clothing resale app Poshmark struggled to convince investors that mobile was the future. Here’s the original;; 2011 pitch deck that inspired one VC to bet on it.",
  "authorId": "Pitchdecks",
  "authorName": "Poshmark",
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  "deckHref": "/decks/019dd923-5f69-752d-a9ba-6968a83beccc",
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  "components": [
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      "kind": "callout",
      "text": "GoshPosh acts as an intermediary for all transactions",
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      "text": "3. The buying and selling process is simple: GoshPosh acts as an intermediary for all transactions",
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      "kind": "list",
      "text": "1. The listing process is simple and engaging: Users list items using mobile smartphone (iPhone) and convert the photo into a fashion quality image",
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      "kind": "list",
      "text": "2. The discovery and browsing process is simple and engaging: Users discover products through people",
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      "kind": "title",
      "text": "GoshPosh: A Simple Marketplace for Fashion",
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      "evidence": "The deck implies that not investing in GoshPosh means missing out on a massive opportunity",
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      "objective": "What if we don't invest in a mobile-based marketplace?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
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      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
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