{
  "docId": "019dd923-5f69-752d-a9ba-6968a83beccc",
  "docSlug": "fEdbAFEkBAFBuwkxQXoK",
  "documentTitle": "Before it was a smash hit;; clothing resale app Poshmark struggled to convince investors that mobile was the future. Here’s the original;; 2011 pitch deck that inspired one VC to bet on it.",
  "authorId": "Pitchdecks",
  "authorName": "Poshmark",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.299,
  "pageNumber": 15,
  "pageCount": 16,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "revenue_buildup",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 8,
  "notes": "xacting likely refers to transacting.",
  "elementsJson": [
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  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9ba-6968a83beccc/15",
  "deckHref": "/decks/019dd923-5f69-752d-a9ba-6968a83beccc",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9ba-6968a83beccc.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9ba-6968a83beccc#slide-15",
  "components": [
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      "bbox": {
        "h": 0.15,
        "w": 0.7,
        "x": 0.15,
        "y": 0.48
      },
      "kind": "callout",
      "text": "With 2-3M xacting users, GoshPosh has the potential to achieve a $1B GMV",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
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      "bbox": {
        "h": 0.6,
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        "x": 0.1,
        "y": 0.25
      },
      "kind": "diagram",
      "text": "Buyer segments (Occasional, Casual, Power) feeding into a central GMV goal, supported by seller segments (Power, Casual, Boutiques).",
      "attrs": null,
      "subkind": "process",
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    },
    {
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      "kind": "metric",
      "text": "GMV: $1B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
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      "componentId": "019dd952-d062-7278-acc8-b4a0d2f5554a",
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    {
      "bbox": {
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      },
      "kind": "title",
      "text": "GoshPosh at Scale: 2-3M xacting users leads to a $1B GMV Business",
      "attrs": null,
      "subkind": "headline",
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  "metrics": [],
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  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "fb37c06e-c3a2-4c1e-8b8f-314d77ead7a3",
      "evidence": "Segmentation of buyers and sellers to build up to a total market value.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 15,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "4db4bfa9-b745-4224-bc89-92d99063d74f",
      "evidence": "The deck implies that not investing in GoshPosh means missing out on a massive opportunity",
      "position": 0,
      "objective": "What if we don't invest in a mobile-based marketplace?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 16,
      "from": 2,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "461b10ec-3e28-48c2-a84c-faf721b85ad1",
      "evidence": "The deck presents GoshPosh as a big bet with potential for quick wins",
      "position": 1,
      "objective": "Can we quickly win with a big bet on GoshPosh?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
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  "thumbSrcAlt": null,
  "locked": true
}