{
  "docId": "019dd923-5f69-752d-a9ba-6968a83beccc",
  "docSlug": "fEdbAFEkBAFBuwkxQXoK",
  "documentTitle": "Before it was a smash hit;; clothing resale app Poshmark struggled to convince investors that mobile was the future. Here’s the original;; 2011 pitch deck that inspired one VC to bet on it.",
  "authorId": "Pitchdecks",
  "authorName": "Poshmark",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.299,
  "pageNumber": 13,
  "pageCount": 16,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "business_model",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 4,
  "notes": null,
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  "slideHref": "/slides/019dd923-5f69-752d-a9ba-6968a83beccc/13",
  "deckHref": "/decks/019dd923-5f69-752d-a9ba-6968a83beccc",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9ba-6968a83beccc.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9ba-6968a83beccc#slide-13",
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      "kind": "diagram",
      "text": "$100M of Gross Merchandise Value -> $20M-$30M in GoshPosh Gross Revenue",
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      },
      "kind": "list",
      "text": "1. No Listing Fees\n2. 20% Transaction Fees\n3. $9.95 Shipping Fees (covers shipping, packaging and part of return shipping)",
      "attrs": null,
      "subkind": "numbered",
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      "kind": "metric",
      "text": "Gross Revenue: $20M-$30M",
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      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
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      "componentId": "019dd952-d062-7278-acc7-cdb8dad48e83",
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      "bbox": {
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      "kind": "title",
      "text": "GoshPosh Business Model Highlights",
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      "beatId": "b376adb5-1177-45ed-ad7e-77b8fa29a0b0",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Business Model",
      "beatSlug": "sequoia-pitch-business-model",
      "evidence": "The deck explains the business model",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
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  ],
  "loops": [
    {
      "to": 15,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "4db4bfa9-b745-4224-bc89-92d99063d74f",
      "evidence": "The deck implies that not investing in GoshPosh means missing out on a massive opportunity",
      "position": 0,
      "objective": "What if we don't invest in a mobile-based marketplace?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
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      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "461b10ec-3e28-48c2-a84c-faf721b85ad1",
      "evidence": "The deck presents GoshPosh as a big bet with potential for quick wins",
      "position": 1,
      "objective": "Can we quickly win with a big bet on GoshPosh?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
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  "locked": true
}