{
  "docId": "019dd923-5f69-752d-a9ba-6968a83beccc",
  "docSlug": "fEdbAFEkBAFBuwkxQXoK",
  "documentTitle": "Before it was a smash hit;; clothing resale app Poshmark struggled to convince investors that mobile was the future. Here’s the original;; 2011 pitch deck that inspired one VC to bet on it.",
  "authorId": "Pitchdecks",
  "authorName": "Poshmark",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "orientation": "landscape",
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  "pageNumber": 11,
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  "slideHref": "/slides/019dd923-5f69-752d-a9ba-6968a83beccc/11",
  "deckHref": "/decks/019dd923-5f69-752d-a9ba-6968a83beccc",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9ba-6968a83beccc.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9ba-6968a83beccc#slide-11",
  "components": [
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      "kind": "diagram",
      "text": "Timeline showing Q1 2011 through Q1 2012 with specific tasks for each quarter.",
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      "kind": "title",
      "text": "Key Milestones by Quarter 2011-2012",
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      "matchId": "16dfb276-2a7e-454d-92a0-b5d1b98c48d7",
      "evidence": "Visual representation of tasks over a time-based axis.",
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      "from": 10,
      "beatId": "b376adb5-1177-45ed-ad7e-77b8fa29a0b0",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Business Model",
      "beatSlug": "sequoia-pitch-business-model",
      "evidence": "The deck explains the business model",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
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  ],
  "loops": [
    {
      "to": 15,
      "from": 2,
      "name": "Cost Of Inaction",
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      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "4db4bfa9-b745-4224-bc89-92d99063d74f",
      "evidence": "The deck implies that not investing in GoshPosh means missing out on a massive opportunity",
      "position": 0,
      "objective": "What if we don't invest in a mobile-based marketplace?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 16,
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      "name": "Quick Win Big Bet",
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      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "461b10ec-3e28-48c2-a84c-faf721b85ad1",
      "evidence": "The deck presents GoshPosh as a big bet with potential for quick wins",
      "position": 1,
      "objective": "Can we quickly win with a big bet on GoshPosh?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
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