{
  "docId": "019dd923-5f69-752d-a9ba-596ebebeba04",
  "docSlug": "eoTcfnokdF9wAdSFHl5l",
  "documentTitle": "Cash is pouring into scooter startups. Here's the pitch deck Europe's Voi used to raise $160 million from US backers.",
  "authorId": "Pitchdecks",
  "authorName": "Voi",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 6,
  "pageCount": 14,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 12,
  "notes": "The chart highlights the growth of 'protected' and 'exclusive' license segments, which are framed as higher quality revenue.",
  "elementsJson": [
    "action_title",
    "bar_chart_stacked",
    "paragraph",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9ba-596ebebeba04/6",
  "deckHref": "/decks/019dd923-5f69-752d-a9ba-596ebebeba04",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9ba-596ebebeba04.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9ba-596ebebeba04#slide-6",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "VOI REVENUE QUALITY IS ALREADY THE HIGHEST IN THE MARKET AND SET TO IMPROVE FURTHER AS MORE MARKETS TENDER",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d062-7278-acc1-8e17292c21b7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.3,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Stacked bar chart showing fleet distribution by market type across three time periods.",
      "attrs": null,
      "subkind": "bar-stacked-100pct",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4b8db812-2dc5-48cc-946a-3a0e24f59492",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.6,
        "x": 0.35,
        "y": 0.4
      },
      "kind": "list",
      "text": "Free establishment; Capped # scooter markets; Protected market share license; Exclusive license",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ba188808-7ff2-4ec5-879c-a00cd9abaa8c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Protected market share: 45%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d062-7278-acc1-92ea0f9746ec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.25,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: Voi fleet sizes and public tender results",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "267b96b2-12fd-4e71-9db5-9cdc737ebf8e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.85,
        "x": 0.05,
        "y": 0.28
      },
      "kind": "title",
      "text": "VOI REVENUE QUALITY IS ALREADY THE HIGHEST IN THE MARKET AND SET TO IMPROVE FURTHER AS MORE MARKETS TENDER",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3e5c0868-f7b8-4059-9aea-c84949744c02",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.75,
        "x": 0.12,
        "y": 0.06
      },
      "kind": "title",
      "text": "Soon half of Voi's business and growing is now in protected or exclusive market share",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7c6cf04d-7ada-4d88-8a68-308df61a5fd9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "ca8f19c1-cf1a-4008-bf6b-0a677d678178",
      "evidence": "chart/bar-stacked-100pct: Stacked bar chart showing fleet distribution by market type across three time periods.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 7,
      "from": 3,
      "beatId": "773a9d20-9159-4cf9-a504-72c25c07e199",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "The deck presents Voi's growth metrics, including revenue quality and market share",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 2,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "588b109e-4fb3-4b4c-b122-9ebdb3754ecf",
      "evidence": "The deck presents data on Voi's growth and market share, implying scalability",
      "position": 0,
      "objective": "Is Voi a scalable business?",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 0.7,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    },
    {
      "to": 6,
      "from": 5,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "ef95ad69-a956-42ad-a1f7-604cd06f2f18",
      "evidence": "The deck presents a 'why now' slide and data on Voi's recent growth",
      "position": 1,
      "objective": "Why is now the right time for Voi?",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}