{
  "docId": "019dd923-5f69-752d-a9ba-50cdd2fdf50f",
  "docSlug": "ergeDBudnWvcD8mdt4nN",
  "documentTitle": "Here's an exclusive look at the pitch deck British e-commerce startup Moteefe used to raise $11 million",
  "authorId": "Pitchdecks",
  "authorName": "Moteefe",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 6,
  "pageCount": 12,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a three-row comparison structure to categorize the problem into SMBs, large retailers, and infrastructure barriers.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "paragraph",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9ba-50cdd2fdf50f/6",
  "deckHref": "/decks/019dd923-5f69-752d-a9ba-50cdd2fdf50f",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9ba-50cdd2fdf50f.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9ba-50cdd2fdf50f#slide-6",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Consumers are becoming more individualistic and demanding, seeking brands and products that speak directly to them online.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d062-7278-acc3-88c24851b5d1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.25,
        "x": 0.075,
        "y": 0.735
      },
      "kind": "list",
      "text": "Print-on-Demand is the solution but this requires significant investment",
      "attrs": null,
      "subkind": "comparison",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "316dc665-a2a5-4421-8a45-c707f8534aac",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.25,
        "x": 0.075,
        "y": 0.335
      },
      "kind": "list",
      "text": "Nowadays, anyone can start an online business but it's a struggle to scale globally",
      "attrs": null,
      "subkind": "comparison",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3d397910-3b98-4088-a421-98ad2b4096c1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.25,
        "x": 0.075,
        "y": 0.535
      },
      "kind": "list",
      "text": "Large retailers can't move at speed due to legacy supply chains",
      "attrs": null,
      "subkind": "comparison",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3f993459-66e8-446a-8b1b-79f7e9436298",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.055,
        "w": 0.888,
        "x": 0.056,
        "y": 0.195
      },
      "kind": "paragraph",
      "text": "Consumers are becoming more individualistic and demanding, seeking brands and products that speak directly to them online. This presents new challenges for retailers who are being forced to rethink their value propositions, putting immediacy and relevancy front and centre.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "65c4e749-d204-401a-a30f-310fe89a6d8c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.635,
        "x": 0.056,
        "y": 0.105
      },
      "kind": "title",
      "text": "Retailers of all sizes struggle to meet consumer demands",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8e342f21-793a-4b1d-acce-4512083d94b8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.085,
        "x": 0.056,
        "y": 0.071
      },
      "kind": "title",
      "text": "PROBLEM",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f78d2ef0-0ec9-43f2-8827-16da7cacdcc9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "821012d8-2010-4819-9e83-2d79339c1b34",
      "evidence": "The slide presents a problem statement with components that outline the challenges faced by retailers.",
      "confidence": 0.7
    },
    {
      "name": "Storytelling Effect",
      "slug": "storytelling-effect",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "40e603fb-1b65-4173-927e-a1f81d980639",
      "evidence": "The slide uses narrative elements to engage the audience and present a problem.",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 6,
      "from": 6,
      "beatId": "1126ce5c-df33-44fc-bd52-5d5b7bd80b1a",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The problem statement is presented on page 6",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    },
    {
      "to": 10,
      "from": 4,
      "beatId": "4611d448-780c-4685-bdf5-178bc033ef02",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The solution is presented on pages 4, 9, and 10",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 6,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "6ca9c252-11b8-41de-8ac4-3b287fefd007",
      "evidence": "The problem statement and key messages imply the cost of inaction",
      "position": 0,
      "objective": "Highlight the cost of not adopting Moteefe's solution",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 11,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "811655bc-f594-4242-a416-91873489929d",
      "evidence": "The executive summary and traction slides imply the golden circle",
      "position": 1,
      "objective": "Explain why Moteefe's solution is a good opportunity",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}