{
  "docId": "019dd923-5f69-752d-a9ba-50cdd2fdf50f",
  "docSlug": "ergeDBudnWvcD8mdt4nN",
  "documentTitle": "Here's an exclusive look at the pitch deck British e-commerce startup Moteefe used to raise $11 million",
  "authorId": "Pitchdecks",
  "authorName": "Moteefe",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "orientation": "landscape",
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  "pageNumber": 5,
  "pageCount": 12,
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  "nextPage": 6,
  "slideType": "traction",
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  "density": "dense",
  "nDataPoints": 20,
  "notes": "The slide uses two stacked bar charts to demonstrate global expansion and revenue growth.",
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  "slideHref": "/slides/019dd923-5f69-752d-a9ba-50cdd2fdf50f/5",
  "deckHref": "/decks/019dd923-5f69-752d-a9ba-50cdd2fdf50f",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9ba-50cdd2fdf50f.json",
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      "kind": "callout",
      "text": "Over 40% of retailers on the Moteefe platform sold products across 3 different continents in 2019. This is an increase from 20% in 2016.",
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      "text": "Gross sales (£) by end-customer location",
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      "text": "Number of retailers by region",
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      "text": "Over 40% of retailers on the Moteefe platform sold products across 3 different continents in 2019. This is an increase from 20% in 2016.",
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      "kind": "source-note",
      "text": "Note: 2020 FC based on current run-rate",
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      "kind": "title",
      "text": "Enabling retailers to sell to end-customers anywhere in the world",
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      "arcName": "The Sequoia Pitch",
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      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The solution is presented on pages 4, 9, and 10",
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      "name": "Golden Circle",
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      "evidence": "The executive summary and traction slides imply the golden circle",
      "position": 1,
      "objective": "Explain why Moteefe's solution is a good opportunity",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
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