{
  "docId": "019dd923-5f69-752d-a9ba-50cdd2fdf50f",
  "docSlug": "ergeDBudnWvcD8mdt4nN",
  "documentTitle": "Here's an exclusive look at the pitch deck British e-commerce startup Moteefe used to raise $11 million",
  "authorId": "Pitchdecks",
  "authorName": "Moteefe",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 10,
  "pageCount": 12,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "solution",
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  "density": "dense",
  "nDataPoints": 4,
  "notes": "The pyramid diagram visualizes capacity scaling from current volume to long-term goals.",
  "elementsJson": [
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  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9ba-50cdd2fdf50f/10",
  "deckHref": "/decks/019dd923-5f69-752d-a9ba-50cdd2fdf50f",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9ba-50cdd2fdf50f.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9ba-50cdd2fdf50f#slide-10",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The current scale ensures retailers gain access to industry-leading costs, quality, and performance.",
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      "subkind": null,
      "toolName": "Visual emphasis",
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    {
      "bbox": {
        "h": 0.6,
        "w": 0.35,
        "x": 0.15,
        "y": 0.25
      },
      "kind": "diagram",
      "text": "Moteefe Print-on-Demand capacity Units per day",
      "attrs": null,
      "subkind": "pyramid",
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        "h": 0.3,
        "w": 0.4,
        "x": 0.55,
        "y": 0.55
      },
      "kind": "image",
      "text": "T-shirts, Hoodies, Drinkware, Art, Jewellery, Cushions, Phone cases, Tote bags, Tank tops",
      "attrs": null,
      "subkind": "icon-grid",
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      "componentId": "fffbbaf3-4d8d-4582-b234-b8af3cd4c9d2",
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    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Daily capacity: 800,000",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
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      "kind": "paragraph",
      "text": "Moteefe currently has a globally harmonised product base of ~60 items for retailers to customise and sell. This ensures a unified product and delivery experience for consumers regardless of their location. The current scale ensures retailers gain access to industry-leading costs, quality, and performance.",
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      "kind": "title",
      "text": "Leading PoD solution for product categories with high demand",
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  "metrics": [],
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  "frameworks": [
    {
      "name": "pyramid",
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      "matchId": "ed87d9a1-e3bb-4bf9-8a56-47acf174f18b",
      "evidence": "Visual representation of hierarchical capacity growth",
      "confidence": 0.9
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  "arcBeats": [
    {
      "to": 10,
      "from": 4,
      "beatId": "4611d448-780c-4685-bdf5-178bc033ef02",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The solution is presented on pages 4, 9, and 10",
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      "confidence": 0.8,
      "parentBeatName": "Turn",
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  ],
  "loops": [
    {
      "to": 11,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "811655bc-f594-4242-a416-91873489929d",
      "evidence": "The executive summary and traction slides imply the golden circle",
      "position": 1,
      "objective": "Explain why Moteefe's solution is a good opportunity",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
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  "locked": true
}