{
  "docId": "019dd923-5f69-752d-a9ba-422604a9f96a",
  "docSlug": "ecjFXCDD9q7wrZyUGeOy",
  "documentTitle": "Here's an exclusive look at the 12-page pitch deck that startup Scenery;; a 'Figma for video editing;;' used to raise funding led by Greylock",
  "authorId": "Pitchdecks",
  "authorName": "Scenery",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 4,
  "pageCount": 12,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "Uses a spotlight/beam metaphor to show the transition from desktop icons to cloud-native icons.",
  "elementsJson": [
    "action_title",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9ba-422604a9f96a/4",
  "deckHref": "/decks/019dd923-5f69-752d-a9ba-422604a9f96a",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9ba-422604a9f96a.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9ba-422604a9f96a#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.7,
        "x": 0.15,
        "y": 0.3
      },
      "kind": "image",
      "text": "Comparison of legacy desktop software (bottom row) vs modern cloud platforms (top row)",
      "attrs": null,
      "subkind": "icon-grid",
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      "bbox": {
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      },
      "kind": "title",
      "text": "Video editing will be the next software category where collaborative cloud platforms will replace desktop software",
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      "subkind": "action-title",
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  "metrics": [],
  "tools": [
    {
      "name": "AIDA Model",
      "slug": "aida-model",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "974338a4-b3ed-4a0c-94a1-dd7f2789d418",
      "evidence": "The title of the slide is a clear attention-grabber and sets up a problem to be addressed, which aligns with the AIDA model's Attention stage.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "argument-from-analogy",
      "slug": null,
      "matchId": "d2a95a27-f840-4fe0-a377-b30bc3bafe0b",
      "evidence": "Uses historical shifts in other software categories to predict the future of video editing.",
      "confidence": 0.9
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  ],
  "arcBeats": [
    {
      "to": 4,
      "from": 3,
      "beatId": "fdf8cb12-aa6c-40c4-a6aa-04f7adde793d",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Why Now",
      "beatSlug": "sequoia-pitch-why-now",
      "evidence": "After 15+ years in the video editing software industry, we see a tectonic change on the horizon.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
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  ],
  "loops": [
    {
      "to": 4,
      "from": 3,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "a5079a27-ba65-41e3-8ce6-8f80b9a6e8eb",
      "evidence": "The deck presents a clear 'why now' argument, highlighting the tectonic change in the video editing software industry.",
      "position": 0,
      "objective": "Why now is the time for collaborative video editing platforms",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.8,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
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  "locked": true
}