{
  "docId": "019dd923-5f69-752d-a9ba-3932deed0276",
  "docSlug": "eQ1w5DUSNoAMTXMVGHrl",
  "documentTitle": "This 10-slide presentation convinced top VC firm NEA to invest $20 million in its first clinical operations startup",
  "authorId": "Pitchdecks",
  "authorName": "Slope",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.602,
  "pageNumber": 5,
  "pageCount": 10,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "Uses a visual metaphor of a small stack of papers vs a large stack of papers to illustrate complexity.",
  "elementsJson": [
    "action_title",
    "infographic"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9ba-3932deed0276/5",
  "deckHref": "/decks/019dd923-5f69-752d-a9ba-3932deed0276",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9ba-3932deed0276.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9ba-3932deed0276#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.7,
        "x": 0.15,
        "y": 0.75
      },
      "kind": "chart",
      "text": "Comparison of samples, lab kits, and drugs volume",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4ad5bece-7034-43db-8ebd-a87cb2828d66",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.25,
        "x": 0.55,
        "y": 0.22
      },
      "kind": "image",
      "text": "Large stack of papers labeled 'THE WAY IT IS NOW'",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "014715f0-1ef0-46bb-a198-32f18c453bc9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.25,
        "x": 0.18,
        "y": 0.45
      },
      "kind": "image",
      "text": "Small stack of papers labeled 'THE WAY IT USED TO BE'",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0d971691-c898-472d-a98b-743e82e4fbd3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "sample volume increase: 70%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d062-7278-acbc-ac58c97c5761",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.11,
        "y": 0.12
      },
      "kind": "title",
      "text": "Modern study designs are increasingly complex, requiring up to 70% more samples to generate results.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "18e30a8f-4861-463f-9020-5881862e9772",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "1fd04cd7-6260-49c2-bcf5-31d342de8b50",
      "evidence": "Modern study designs are increasingly complex, requiring up to 70% more samples to generate results.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "8d1a93fc-9f36-4f23-bd7f-17c3caf418c9",
      "evidence": "Visual comparison of 'The way it used to be' vs 'The way it is now'",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 6,
      "from": 4,
      "beatId": "e447d131-51da-49fe-8013-7d3f2b2a4162",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "Slides 4-6 identify the pain points in clinical trials.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 4,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "5995db17-8460-42b3-99aa-adfd3962c45f",
      "evidence": "Slides 4-6 imply the consequences of not improving clinical trials, such as impacting patients.",
      "position": 0,
      "objective": "What are the consequences of not improving clinical trials?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}