{
  "docId": "019dd923-5f69-752d-a9ba-3489873397cb",
  "docSlug": "eUIxN2nRIxFsV8Kya6LB",
  "documentTitle": "A VC firm led by a Net-A-Porter cofounder just made a big bet on cannabis beverages. Here's an exclusive look at the pitch deck that helped Cann raise $5 million.",
  "authorId": "Pitchdecks",
  "authorName": "Cann",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 8,
  "pageCount": 14,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "segmentation",
  "function": "present_framework",
  "density": "balanced",
  "nDataPoints": 4,
  "notes": "The slide uses a horizontal axis to group products by dosage ranges (2mg, 5-10mg, 10-20mg, 25-100mg).",
  "elementsJson": [
    "action_title",
    "photo",
    "other"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9ba-3489873397cb/8",
  "deckHref": "/decks/019dd923-5f69-752d-a9ba-3489873397cb",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9ba-3489873397cb.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9ba-3489873397cb#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.82,
        "x": 0.09,
        "y": 0.75
      },
      "kind": "framework",
      "text": "Dosage segmentation",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9c305305-3474-4643-b646-c271b8ec0416",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.82,
        "x": 0.09,
        "y": 0.315
      },
      "kind": "image",
      "text": "Product lineup of various cannabis beverage brands",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "85c2f17f-a1b3-4810-9403-5b59ba9952b7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "THC dosage: 2mg",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d062-7278-acbb-8c2efd99692d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.72,
        "x": 0.14,
        "y": 0.08
      },
      "kind": "title",
      "text": "Redefining the low-dose segment within beverage",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0b1a05f8-203e-43f4-88ec-901cc1ce149c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "d910f42d-a6cd-4acd-9dff-9eb48a1de0f1",
      "evidence": "Categorization of products into distinct dosage segments along a continuum.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 9,
      "from": 7,
      "beatId": "e8bde709-6044-4101-aab2-55ed44d23d3d",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "The deck provides evidence and proof of the solution's potential on p7-p9",
      "position": 3,
      "confidence": 0.9,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 5,
      "name": "Aha Moment",
      "slug": "03-aha-moment",
      "bestFor": "Data-heavy sections, research findings, analytical arguments",
      "matchId": "46690329-3c04-4461-b464-fd44db131931",
      "evidence": "The solution presents a clear aha moment on p5, supported by evidence on p7-p9",
      "position": 0,
      "objective": "What if there was a better way to consume cannabis?",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
      "confidence": 0.8,
      "description": "Establish a tension, present data, then deliver the insight that changes everything"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}