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  "documentTitle": "A VC firm led by a Net-A-Porter cofounder just made a big bet on cannabis beverages. Here's an exclusive look at the pitch deck that helped Cann raise $5 million.",
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  "authorName": "Cann",
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  "nDataPoints": 2,
  "notes": "Uses a visual icon array to represent the 21/25 statistic and pairs it with qualitative user testimonials.",
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  "slideHref": "/slides/019dd923-5f69-752d-a9ba-3489873397cb/4",
  "deckHref": "/decks/019dd923-5f69-752d-a9ba-3489873397cb",
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  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9ba-3489873397cb#slide-4",
  "components": [
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      "kind": "callout",
      "text": "21 of 25 adult drinkers are trying to reduce or moderate their consumption of alcohol",
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      "text": "21 of 25 adult drinkers are trying to reduce or moderate their consumption of alcohol",
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      "kind": "list",
      "text": "I hate hangovers... they impact my ability to work, exercise, or be productive the next day",
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      "kind": "list",
      "text": "I'd like to drink less but don't want to give up being social",
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      "kind": "list",
      "text": "I try all week to eat healthy and then end up undoing all that good by drinking on the weekends",
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      "kind": "list",
      "text": "I never get a full, quality night of sleep after drinking",
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    {
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      "kind": "metric",
      "text": "adults reducing alcohol consumption: 21 of 25",
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      "kind": "source-note",
      "text": "Source: Beverage daily",
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      "kind": "title",
      "text": "Those not in the market use alcohol instead, but don't love it",
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      "arcSlug": "problem-agitate-solution",
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      "evidence": "The agitation is presented on p3-p4, highlighting market and pain point issues",
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      "evidence": "The problem and agitation sections create a sense of urgency on p2-p4",
      "position": 1,
      "objective": "Why now is the time for cannabis beverages?",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
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