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  "documentTitle": "A VC firm led by a Net-A-Porter cofounder just made a big bet on cannabis beverages. Here's an exclusive look at the pitch deck that helped Cann raise $5 million.",
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  "authorName": "Cann",
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  "notes": "Uses a custom segmentation framework to categorize customers by their relationship with cannabis.",
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      "text": "Our focus is on this emerging 'mainstream'",
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      "kind": "paragraph",
      "text": "Too strong! Not social enough. The brands don't really speak to me. I'm too scared. I'm not a stoner. Are there any brands?",
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      "kind": "title",
      "text": "The problem – today’s cannabis products are positioned poorly",
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