{
  "docId": "019dd923-5f69-752d-a9ba-2153267f5e14",
  "docSlug": "dh8nj6tc85lrvECcCMjb",
  "documentTitle": "Here's the pitch deck news audio startup Curio used to persuade Hong Kong billionaire Li Ka-shing's Horizons Ventures to back its $9 million round",
  "authorId": "Pitchdecks",
  "authorName": "Curio",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.779,
  "pageNumber": 17,
  "pageCount": 19,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "competitive_analysis",
  "function": "compare_peers",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The matrix uses logos to represent competitors. The right side provides a critique of existing non-music audio alternatives.",
  "elementsJson": [
    "matrix_2x2",
    "action_title",
    "bullet_list",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9ba-2153267f5e14/17",
  "deckHref": "/decks/019dd923-5f69-752d-a9ba-2153267f5e14",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9ba-2153267f5e14.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9ba-2153267f5e14#slide-17",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Non-music = broad, free libraries of shallow content: Highly variable content quality, Ads, Poor monetization, no incentive to innovate, US/ W Europe and English centric, Limited data, Poor user experience.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d061-734d-a8e7-18d6fdfc0905",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.72,
        "w": 0.54,
        "x": 0.03,
        "y": 0.14
      },
      "kind": "framework",
      "text": null,
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "faec54be-d49d-4331-919c-b83a6f1b7442",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "framework",
      "text": "2x2 Matrix",
      "attrs": null,
      "subkind": null,
      "toolName": "Structuring frame",
      "toolSlug": "structuring-frame",
      "confidence": null,
      "componentId": "019dd952-d061-734d-a8e7-1f255375a0bc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.35,
        "x": 0.61,
        "y": 0.63
      },
      "kind": "list",
      "text": "Highly variable content quality\nAds\nPoor monetization, no incentive to innovate\nUS/ W Europe and English centric\nLimited data\nPoor user experience",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6ab56aa5-f5aa-4523-812e-84d80cd1a5e5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.61,
        "y": 0.43
      },
      "kind": "paragraph",
      "text": "Mostly music [Spotify] [Apple Music] [Amazon Music]\nNon-music = broad, free libraries of shallow content:",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2e386e0f-0a3f-4f74-a9c7-6cc671c03ed3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.608,
        "y": 0.102
      },
      "kind": "title",
      "text": "Opportunity to become an everyday product in a large untapped market",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "893d8b22-8a35-46bc-ba52-948040ed8609",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "9178e03b-fe1d-4186-b95b-0d26754e99e5",
      "evidence": "framework: 2x2 Matrix",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "matrix-2x2",
      "slug": null,
      "matchId": "167cd9b5-1bfa-4204-96f3-12103745fada",
      "evidence": "The slide uses a 2x2 grid to segment the market by Video/Audio and On-the-go/Home.",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}