{
  "docId": "019dd923-5f69-752d-a9b9-fa4cf08ea937",
  "docSlug": "ct2X9LNuvuL98A6Enife",
  "documentTitle": "Here's the 15-page pitch deck Productfy;; a fintech looking to be the Shopify of embedded finance;; used to nab a $16 million Series A",
  "authorId": "Pitchdecks",
  "authorName": "Productfy",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.779,
  "pageNumber": 11,
  "pageCount": 15,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "customer_journey",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a modular block-based visualization to show feature accumulation over time.",
  "elementsJson": [
    "headline_text",
    "process_diagram"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b9-fa4cf08ea937/11",
  "deckHref": "/decks/019dd923-5f69-752d-a9b9-fa4cf08ea937",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b9-fa4cf08ea937.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b9-fa4cf08ea937#slide-11",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "building an all-in-one financial management platform.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d061-734d-a8df-0b749567312c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.88,
        "x": 0.06,
        "y": 0.35
      },
      "kind": "diagram",
      "text": "Step-by-step product expansion showing feature blocks (ACH, Data Aggregation, IAV, Credit Builder, KYC, Savings Account, Personal Payment Card)",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3bd50137-c949-4b3d-8e43-27ff7edb981a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.9,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "disclaimer",
      "text": "This document is and contains confidential and proprietary information of Productfy, Inc., and may not be used, distributed, or disclosed in any manner except as expressly permitted by Productfy, Inc.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "60c72f43-6887-4a7d-8144-94ff37e41fad",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.88,
        "x": 0.06,
        "y": 0.71
      },
      "kind": "paragraph",
      "text": "Entry Point: Money Movement, Data Aggregation, IAV + Credit Builder + Savings Account + Card Issuance",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7f73afc2-c7df-4198-ba92-bfe0d0c355e6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.62,
        "x": 0.19,
        "y": 0.05
      },
      "kind": "title",
      "text": "A Happy B2C Client",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a1265a34-3bca-477c-86b5-6eb71c333c1a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.66,
        "x": 0.17,
        "y": 0.13
      },
      "kind": "title",
      "text": "building an all-in-one financial management platform.",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0cc86176-d01b-4453-826d-a6243e37c302",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "2fc91c40-3997-4c54-b249-8d64b0c1326b",
      "evidence": "Visualizes the progression of a client's product offering over four distinct steps.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}