{
  "docId": "019dd923-5f69-752d-a9b9-f6baa08be7cd",
  "docSlug": "cI4LIX2z2PVEbm3PJfPo",
  "documentTitle": "Lyric;; which raised $185 million from backers like Airbnb and Fifth Wall;; shares its secret sauce for Instagram-worthy rentals",
  "authorId": "Pitchdecks",
  "authorName": "Lyric",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 12,
  "pageCount": 17,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "key_messages",
  "function": "establish_context",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a 'negative definition' technique to clarify brand positioning.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "photo"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b9-f6baa08be7cd/12",
  "deckHref": "/decks/019dd923-5f69-752d-a9b9-f6baa08be7cd",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b9-f6baa08be7cd.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b9-f6baa08be7cd#slide-12",
  "components": [
    {
      "bbox": {
        "h": 1,
        "w": 0.72,
        "x": 0.28,
        "y": 0
      },
      "kind": "image",
      "text": "Collage of interior design and lifestyle images",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3807f58c-61ae-41be-84e2-b36c1ea83a1f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.1,
        "x": 0.03,
        "y": 0.28
      },
      "kind": "list",
      "text": "Complex\nThemed\nStatus Quo\nEccentric\nCheeky",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "15708dc7-3bf3-4be6-83a2-418d71c13fc9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.03,
        "y": 0.07
      },
      "kind": "title",
      "text": "Bold is not...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "69cf97e6-1677-4116-8194-fa121b5e97cd",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Contrast Pairs",
      "slug": "contrast-pairs",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "08879946-5249-4103-9d4e-ecca1ac0ebef",
      "evidence": "Bold is... vs Bold is not...",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "negative-definition",
      "slug": null,
      "matchId": "42546bd8-1415-4813-8af1-a6011f1a3923",
      "evidence": "Defining a concept by listing what it is not.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 17,
      "from": 7,
      "beatId": "34890a4b-7d8f-4605-96c2-22a1fc2e46a1",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The deck provides a detailed design ethos and guiding principles",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}