{
  "docId": "019dd923-5f69-752d-a9b9-f6baa08be7cd",
  "docSlug": "cI4LIX2z2PVEbm3PJfPo",
  "documentTitle": "Lyric;; which raised $185 million from backers like Airbnb and Fifth Wall;; shares its secret sauce for Instagram-worthy rentals",
  "authorId": "Pitchdecks",
  "authorName": "Lyric",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 11,
  "pageCount": 17,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "key_messages",
  "function": "inspire_vision",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a 'show, don't tell' approach by pairing a definition with aspirational imagery.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "paragraph",
    "photo"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b9-f6baa08be7cd/11",
  "deckHref": "/decks/019dd923-5f69-752d-a9b9-f6baa08be7cd",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b9-f6baa08be7cd.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b9-f6baa08be7cd#slide-11",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Bold isn't being brash, rather it is about being disruptive in the most sophisticated way possible.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d061-734d-a8d9-b1bcf48c3aa8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.9,
        "w": 0.69,
        "x": 0.28,
        "y": 0.05
      },
      "kind": "image",
      "text": "Collage of lifestyle and design imagery",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f6e8b514-ae7f-4953-b06e-a8fd5992ad68",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.1,
        "x": 0.03,
        "y": 0.28
      },
      "kind": "list",
      "text": "Simple\nFresh\nDirect\nDaring\nDistinct",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1b1979aa-7c57-43d9-bf0e-16288c148091",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.22,
        "x": 0.03,
        "y": 0.48
      },
      "kind": "paragraph",
      "text": "Bold isn't being brash, rather it is about being disruptive in the most sophisticated way possible. It is designing with distinction and emphasizing with intent to make an experience, idea or space more powerful, meaningful and memorable.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "61165634-9be6-40d5-ac3d-b61884a05ad1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.03,
        "y": 0.07
      },
      "kind": "title",
      "text": "Bold is...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "57105214-7db1-483f-be9f-9d30fd08c220",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "c7f70bb6-c6f3-42d1-a604-62b648d9678d",
      "evidence": "list/bullet: Simple Fresh Direct Daring Distinct",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "brand-element",
      "slug": null,
      "matchId": "0b9085d1-6430-43f3-8e10-ad002c8b443c",
      "evidence": "Defining core brand values through descriptive adjectives and visual mood board.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 17,
      "from": 7,
      "beatId": "34890a4b-7d8f-4605-96c2-22a1fc2e46a1",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The deck provides a detailed design ethos and guiding principles",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}