{
  "docId": "019dd923-5f69-752d-a9b9-dfde01dc71d6",
  "docSlug": "c16dd81FpxgbBbCrzndl",
  "documentTitle": "This 11-page pitch deck helped Hum Capital;; a fintech using AI to match investors with startups;; raise a $9 million Series A",
  "authorId": "Pitchdecks",
  "authorName": "Hum Capital",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.295,
  "pageNumber": 2,
  "pageCount": 11,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "mission",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b9-dfde01dc71d6/2",
  "deckHref": "/decks/019dd923-5f69-752d-a9b9-dfde01dc71d6",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b9-dfde01dc71d6.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b9-dfde01dc71d6#slide-2",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Hum Capital connects great companies with the right capital by helping them understand the fundraising process, and the the power of their data.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d061-734d-a8d4-b1c672806641",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.185,
        "w": 0.104,
        "x": 0.448,
        "y": 0.268
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2a4d3e33-0b2a-4261-bc92-ec2a1d8a8e41",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.075,
        "w": 0.718,
        "x": 0.141,
        "y": 0.655
      },
      "kind": "paragraph",
      "text": "Hum Capital connects great companies with the right capital by helping them understand the fundraising process, and the the power of their data. Hum’s Intelligent Capital Market (ICM) puts companies' financial data to work, applying data analytics and AI to give companies an investor's view of the business. Learn more at www.humcapital.com.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4bad0c10-9e02-4bbd-9861-23ee94fff3d2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.135,
        "w": 0.724,
        "x": 0.138,
        "y": 0.505
      },
      "kind": "paragraph",
      "text": "The rise of SaaS and cloud-based technologies has made it easier than ever to build a business around a brilliant idea. While barriers to entrepreneurship have been lowered, access to capital still blocks the path for many companies. That’s because the fundraising process is often exclusive, inefficient and lacking in transparency. As a result, founders lose valuable time evaluating their options, courting investors, and trying to prove their value — all before they have the chance to pitch for investment.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "52035ea7-c640-4a73-b72a-1759c201f735",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.065,
        "w": 0.446,
        "x": 0.277,
        "y": 0.41
      },
      "kind": "title",
      "text": "We are Hum Capital",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "07270947-ad06-4801-964a-49159c0f75e6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 11,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "d4698a46-f01c-4518-a565-ee26a828657e",
      "evidence": "The deck follows a golden circle structure, starting with 'why' (slide 2) and ending with 'what' (slide 11)",
      "position": 1,
      "objective": "Communicate Hum Capital's mission and value proposition",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}