{
  "docId": "019dd923-5f69-752d-a9b9-cc5793c33122",
  "docSlug": "bwXnHRAv6QOEwiE7OG4t",
  "documentTitle": "Uber's founders are starting to cash out. Here's the pitch deck they created back in 2008;; way before the company was a $45 billion ride-hailing giant.",
  "authorId": "Pitchdecks",
  "authorName": "UberCab",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.33,
  "pageNumber": 6,
  "pageCount": 25,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "unfair_advantage",
  "function": "present_solution",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "Early Uber pitch deck slide.",
  "elementsJson": [
    "headline_text",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b9-cc5793c33122/6",
  "deckHref": "/decks/019dd923-5f69-752d-a9b9-cc5793c33122",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b9-cc5793c33122.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b9-cc5793c33122#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.8,
        "x": 0.05,
        "y": 0.23
      },
      "kind": "list",
      "text": "Members Only - Respectable clientele\n1-click hailing – “Pickup here in 5 mins”\nFast Response time – easier than calling\nLuxury automobiles – Mercedes Sedans\nGreat drivers – “Rate your trip” feature\nHigh-tech solution: Geo-aware auto-dispatch\nOptimized fleet – Logistical LBS software",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a1966f8d-d060-41d6-a106-555d332517d8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.51,
        "x": 0.245,
        "y": 0.08
      },
      "kind": "title",
      "text": "Key Differentiators",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0cd479a2-ec9f-4341-8fe3-bb51561c403d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "list-presentation",
      "slug": null,
      "matchId": "a2ded999-c00c-40bd-8d12-0928796ff70e",
      "evidence": "Bullet points used to enumerate competitive advantages.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 25,
      "from": 4,
      "beatId": "d2e2f99f-487e-46f1-8899-0df313388cab",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The rest of the deck provides a sense of satisfaction by presenting the solution, its benefits, and potential outcomes.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}